Month: January 2019

The Justice Department announced indictments against Huawei and its CFO for lying to banks to evade sanctions on Iran, and for stealing trade secrets.

One of the most important plays in football history was made on March 7, 1969, though it didn’t take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims examiners received registration No. 882283 from an office at 345 Park Ave. in New York: The National Football League…

Advertiser spend for NFL games has been strong this season, though last year’s Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence research platform CivicScience, fewer people are planning on tuning in this year than in years past as well. Just 33 percent of Americans…

Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super Bowl LI certainly didn’t hurt. The ad focused on the hot-button topic of immigration, even referencing a wall (sound familiar?), and it…

A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning themselves with causes, a trend that has found its way into advertising’s biggest night–the Super Bowl. Brands backed a cause in just…

There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today. That’s in part because consumer electronics are so much better–you can sometimes even see blades of grass on high-definition TVs–but also…

Be smart about how you want to be dumb. That’s the mantra Adam Calvert kept in mind while pitching last year’s E*Trade Super Bowl commercial, “This Is Getting Old,” which features a gang of retirement-ready folks still hustling as firefighters, DJs and Baywatch-inspired lifeguards. While many try to pull the heartstrings, Calvert, creative director Jeff…

In case you haven’t heard, there’s a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for giving away their content for free, a devil’s…

Facebook is planning a dedicated effort to fend off interference in the European Union’s parliamentary election campaign this spring, part of a broader effort to defend against political interference.

Last year was one of the most volatile on the stock market since the world almost plunged into an economic meltdown at the tail-end of the last decade, leading to widespread trepidation over market volatility in the coming 12 months. Amid this climate, Bloomberg Media is rolling out a TV advertising proposition called Trigr TV,…