The CW has made a habit of renewing all or most of its primetime lineup at once–and the network stuck with tradition today by picking up 10 of its shows for the 2019-2020 season. Arrow, Black Lightning, Charmed, DC’s Legends of Tomorrow, Dynasty, The Flash, Legacies, Riverdale, Supergirl and Supernatural have all been renewed, The…
Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please
Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade orgs sent a joint letter to the… Continue reading »
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Facebook, Twitter Remove Accounts to Combat Foreign Misinformation
Facebook and Twitter said they removed hundreds of fake accounts from Iran and Venezuela spreading misinformation on their social-media platforms.
Elon Musk’s Surprise Pick for Tesla CFO Is a Relative Unknown
Tesla’s latest C-suite shake-up will thrust a 34-year-old relative unknown, Zach Kirkhorn, into the spotlight as financial chief of one of the most heavily scrutinized Silicon Valley companies.
Desus and Mero Aren’t Nervous About Moving Their Late-Night Show From Viceland to Showtime
Moving from a tiny network to a much bigger one would be daunting for a lot of people, but not TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez), who departed Viceland last year for a new weekly late-night show on Showtime. “I feel like we’re playing with the house’s…
SimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material
Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style Super Bowl teaser released Thursday. The 30-second video features drone-like suburbanites chanting anxious queries and vague warnings of the kind you might see in Nextdoor posts over…
Shutterstock Recreated the Notorious Fyre Festival Promo, This Time Using Only Stock Video
In many ways, the Fyre Festival disaster still feels like a collective fever dream. Were scores of Instagram influencers really stranded on an island with little more than cheese sandwiches and their unmitigated rage? Wait, Ja Rule was involved? How did one of the most luxurious experiences this world had yet to see devolve into…
The Big Story: Must See TV
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping… Continue reading »
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Fox Home Entertainment Is Putting Snapchatters on Stage With Queen During Super Bowl LIII
Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII. “A lot will happen around the Super Bowl from a marketing point of view,” Fox Home Entertainment executive vice president and head of marketing James Finn said. “We wanted to…
Vice Media Doubles Down on Digital With Global Teads Partnership
Teads has inked an exclusive global partnership with Vice Media that will see the youth media brand use the Altice-owned outfit’s display and video ad tools to help bolster ad yield. The announcement of the partnership comes the same week as Vice was named as a founding member of the Global Video Measurement Alliance (GVMA)…