With the expansion to YouTube, it will start tracking Google’s open auction YouTube ad formats, including TrueView and Bumpers, bought through Google Ads and the Google Marketing Platform.
Neubeck To Head HearstMade, New Branded Content Division
In the newly created role, Neubeck will oversee all visuals for branded and partner content, for both print and digital programs, including photo, video and design.
An App That Promoted Cyberbullying Shifts to the Workplace
Sarahah was banned from app stores because it became a vehicle for cyberbullying. Its creators are introducing Enoff, for anonymous workplace feedback.
The Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one specifically designed to celebrate diversity. The Gerety Awards, named after famed copywriter Frances Gerety who crafted the slogan “A Diamond is Forever,”…
The Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a lot in the process about what it takes to stand out during the biggest advertising event of the…
Direct-to-Consumer Brand Aims to Make Men’s Fertility More Affordable and Attainable
The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men’s fertility to that list. Dadi, a new men’s health startup dedicated to fertility and sperm storage, believes the time is ripe for men to bypass the stuffy doctor’s…
23 Standout Stats From Salesforce’s Holiday Shopping Report
Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season shaped up and which trends companies are paying close attention to, like mobile shopping, dates when consumers finish their shopping and…
Facebook’s Financial Results and User Totals Showed No Signs of a Controversy-Filled 2018
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in the fourth quarter of 2018, up 30 percent compared with the year-ago period and far exceeding analysts’ consensus expectations of $16.4 billion. Revenue for…
Jeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super Bowl
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It’s the second release this week for parent company Fiat Chrysler Automobiles, which released a trio of videos on Tuesday for Ram Trucks, Jeep…
Airline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting at Other Airports
Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you’re just running down the clock until your next flight. Dutch airline KLM and agency DDB Unlimited came up with a far more interesting way to…