Month: January 2019

As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning Consult recently conducted a study that found that only 20 percent of Americans feel it’s appropriate to make a political statement during…

As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl’s past when women were depicted mostly as sex symbols to sell beers and burgers. With women controlling 83 percent of consumer spending, it’s about time advertisers start…

Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot. The tech giant’s ad expands on a holiday campaign focused on gamers–specifically, its own efforts to help children with disabilities bond over the shared…

This year’s State of the Union speech will likely be a huge draw, since it contains the best characteristic a reality TV show can have: Conflict.

In many countries, actively religious people are more likely than their less-religious peers to describe themselves as very happy.

The post Are religious people happier, healthier? Our new global study explores this question appeared first on Pew Research Center.

Vice is approaching Teads as a partner that can help the company monetize worldwide, not just its U.S. base. Teads wants to get as many high-quality publishers on its platform as possible.

Smart technology marketing — AI, AR, VR, IoT and voice assistants — was by far the fastest-growing segment of investment by marketers in 2018, albeit on a relatively small base. That is the top-line
finding of the first-ever benchmark on the burgeoning category from media industry economists PQ Media. While smart technology currently represents just 0.7% of marketing expenditures, it expanded
393% to $340 million in 2018 and is projected to rise to $7.086 billion in 2023, according to PQ’s just-released U.S. Smart Technology Forecast.

People who are active in religious congregations tend to be happier and more civically engaged than either religiously unaffiliated adults or inactive members of religious groups, according to a new Pew Research Center analysis of survey data from the United States and more than two dozen other countries.

The post Religion’s Relationship to Happiness, Civic Engagement and Health Around the World appeared first on Pew Research Center.

When you have a new Mercedes-Benz A-Class, it gives you all sorts of powers. Want to rip up a parking ticket that isn’t even yours? Done. Ask an ATM machine to make it rain? Done. At least, that’s the premise of the brand’s 2019 Super Bowl spot. The 60-second ad, “Say the Word,” will air…

Insult, meet injury, as McDonald’s recent loss of the “Big Mac” trademark in the EU was quickly followed up by a Burger King stunt mocking its rival’s iconic menu item. Stockholm-based agency Ingo created a menu of “The Not Big Macs” at local BK locations just to troll McDonald’s for its legal defeat earlier this…