Jacqui Canney will join WPP as global chief people officer, effective June 1. She is currently chief people officer and executive vice president at Walmart, where she leads efforts to attract, retain and develop talent for the retail behemoth. Canney will now take her expertise to WPP, reporting to CEO Mark Read. She replaces Mark…
How The Trade Desk Has Evolved For The Next Stage Of DSP Growth
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in August when the stock leapt to about $130. Now shares are trading at almost $200. But what’s behind The Trade Desk’s monumental growth in the past year? The company benefits from a smaller field of… Continue reading »
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A Dark and Gripping PSA Shows How ‘Boys Will Be Boys’ Breeds Toxic Masculinity
The roots of toxic masculinity and gender violence run deep in “Boys Don’t Cry,” an affecting short film from Canadian social-advocacy group White Ribbon, agencies Bensimon Byrne and Narrative, and Academy-award nominated documentary director Hubert Davis. Told in gripping quick-cut style, the narrative packs plenty of punches–literally and figuratively–into its 3-minute runtime, taking us through…
Faced With Economic Uncertainty, Optimism Among Marketers Is at a 7-Year Low
Marketers are feeling less optimistic about their work in the wake of a slowing economy, the newly-published CMO Survey reveals. The survey, which is co-sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business, asked 323 marketing executives about the industry and the sentiments of those working within it. Results showed…
Yet Another DTC Brand Debuted in Target Stores Earlier This Month
As more direct-to-consumer brands test bricks-and-clicks strategies, many are finding a home, if not a guiding hand, at one of the nation’s biggest retailers: Target. The retailer recently made a series of moves that are appealing not only to direct-to-consumer brands, but to its customer base. On Monday, Target announced several new clothing lines, including…
Rift over gay rights comes as United Methodists in U.S. have become more accepting of homosexuality
The church is one of the few major mainline Protestant denominations in the country that currently does not sanction same-sex marriage.
The post Rift over gay rights comes as United Methodists in U.S. have become more accepting of homosexuality appeared first on Pew Research Center.
ADstruc Signs Off As Founder Laramie Focuses On Growing His Own Agency
For nearly a decade ADstruc was dedicated to licensing automation software to OOH agencies. But those licenses (with one exception) have expired and are no longer being renewed.
Video Ad Platform Telaria Posts 30% Higher Revenues
Full-year revenue rose 26% to $55.2 million. Telaria also renewed its deal as the programmatic platform for record for premium video digital platform, Hulu.
How Etsy Leapfrogged Amazon in the Race to Go Carbon Neutral
As you read this, some 1.6 million packages containing items people have purchased online are on their way to their buyers–and that number only includes Amazon shoppers. Ecommerce has become a $505 billion industry in the U.S. (one projected to hit $735 billion in the next four years) which means a lot of planes in…
FedEx Will Begin Testing Autonomous Delivery Robots This Summer
A special guest on last night’s episode of The Tonight Show Starring Jimmy Fallon was none other than FedEx’s new SameDay Bot, an autonomous delivery device it intends to test in select markets like its hometown, Memphis, this summer. Similar to Postmates’ Serve, which delivers food and goods, FedEx is working with retailers and restaurants…