At the end of 2017, we asked: Will 2018 mark the end of Publicis Groupe’s financial struggles? It does seem that the year held many bright spots for the holding company. Still, it’s difficult to buck every negative trend that plagues the industry. Shares of Publicis in the U.S. fell more than 7 percent on…
When Fox Broadcasting Is Spun Off After the Disney Deal Closes, It Will Be ‘a Startup Company’
Fox Broadcasting is preparing for a new start in the TV industry. After the Disney deal to acquire 21st Century Fox closes in the next few months, the network will be spun off into a new company called Fox, alongside Fox News, Fox Sports and Fox Business Network. The network will enter this next chapter…
These Are the Super Bowl Ads That Triggered the Strongest Unconscious Response Among Viewers
Google’s 100 Billion Words spot, which was about how real-time translation brings people together, triggered the strongest unconscious response among Super Bowl LIII viewers, according to a real-time study conducted during Sunday’s game. It’s not clear why exactly this ad resonated so much–only that at its peak, 87.5 percent of 37 audience members had a…
How Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?
More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent from the the previous year. Snap co-founder and CEO Evan Spiegel said during the company’s fourth-quarter earnings call Tuesday that the platform now reaches 70…
Fox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in 2021
Fox Broadcasting will lose several top execs and the television studio that supplies many of its biggest hits when Disney finalizes its $71.3 billion purchase of most of 21st Century Fox’s assets during the next few months–but the network has locked in one of its most valuable properties for two more seasons. The Simpsons, which…
Howard’s Consolidates Media At USIM, Will Develop ‘Foot Traffic’ Campaign Strategy
USIM has been named media agency of record for Howard’s Appliance, TV & Mattress, one of the largest retailers in the category in Southern California. Billings were not disclosed, but USIM will lead
Howard’s media efforts, including a strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.
Howard’s media efforts, including a strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.
Facebook Is Changing Up the Goals Its Employees Must Meet for Their Bonuses
Full-time employees at Facebook do pretty well for themselves, to say the least–Jennifer Elias of Silicon Valley Business Journal reported last month that the median annual salary at the company is $240,430–but many will have to shift their focus in order to earn the optimum bonus. Facebook CEO Mark Zuckerberg outlined the company’s new goals…
7 Steps for Sparking a Diversity-Centered Change in Your Agency
Black History Month always comes with a lot of discussions, articles and panels that talk about diversity. But what experience has shown is that it always leaves a large group of people feeling frustrated, anxious and unsure where to go with their desire to actually create change. After the beautiful memes and quotes settle, the…
Facebook’s Top PR Exec Is Leaving the Toughest Job in Tech
Caryn Marooney is the latest in a series of high-profile departures from Facebook’s communications department at a time when the company is perpetually under siege.
Hulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on the Service
Hulu’s video revealing a highly anticipated message from a cracked egg ended up being the service’s second-most watched episode, the company’s CMO, Kelly Campbell said in her keynote at Brandweek: Challenger Brands today. That win for the streaming service involved a huge buildup around the Super Bowl (during which Hulu released a 30-second ad for…