Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: who made the egg that racked up 10 million followers in one month and more than tripled the previous record for engagement on a single post? The…
Why we studied the possible links between religion and happiness, health and civic engagement
Conrad Hackett, associate director for research and senior demographer, discusses why we studied the relationship between religion and happiness, health and civic engagement.
The post Why we studied the possible links between religion and happiness, health and civic engagement appeared first on Pew Research Center.
Advertising Coming To Connected Shelves In Grocery Stores
The Edge shelf will allow Kroger to generate new revenue by selling digital advertising space on the shelves to CPG brands,
Disney Sees Quarterly Ad Gains, Thanks To College Football, Political Spots
Overall cable network revenue was up 4% to $4 billion from higher advertising, as well as higher overall affiliate fee revenue.
YouTube CEO Says Platform Grew Up In 2018
YouTube nearly doubled the number of channels with 1 million or more subscribers. The number of creators earning five or six figures per year was up 40% compared to 2017.
ANA Presses California To Refine Privacy Law
The ANA Tuesday urged the state to narrow the scope of information covered by the law to make it more marketer-friendly.
Spotify Bets Big on Podcasting With 2 Major Acquisitions
Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from CEO Daniel Ek today, in which he called podcasting the “next growth phase in audio.” While Spotify wouldn’t disclose the…
Analyst Brian Wieser Joins WPP’s GroupM to Drive and Expand Its Thought Leadership Practice
The trade press’s most famous source for real-time analysis, industry trends and commentary is going in-house: WPP’s GroupM hired Brian Wieser for its the newly-created role of global president, business intelligence. In the role, Wieser will be tasked with driving and expanding GroupM’s thought leadership practice and collaborating with GroupM agencies and the broader WPP…
5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth
In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer’s journey. For example, when a shopper looks up product reviews on their phone in the store before deciding to purchase an item. However, Google’s ZMOT campaign seemed to fall on…
Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising efforts. With better measurement came higher standards, followed by more metrics than are even necessary. Now, many advertisers are getting lost in an…