Admittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead–no longer important for search marketing–isn’t the whole truth. Nevertheless, sweeping statements like “the death of the keyword is imminent” are important to consider as search…
Pinterest: Here’s How to Stop Notifications About the Activities of Other People
Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications related to the activities of your Facebook friends and the people you follow on the platform. For instance, you may be notified when another…
Spotify Expands Podcasts, Buys Gimlet Media, Anchor
The acquisitions mark a major expansion of Spotify’s podcasting business, bolstering both its content chops and its service and monetization capabilities.
Agencies of the Future Will Shift to Refocus on Culture and Talent Instead of Tech
Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors, talent and the organization of that talent were essentially all it took to make an agency better and different. This…
Darwin in America
Almost 160 years after Charles Darwin publicized his groundbreaking theory on the development of life, Americans are still arguing about evolution.
The post Darwin in America appeared first on Pew Research Center.
The Evolution of Pew Research Center’s Survey Questions About the Origins and Development of Life on Earth
Measuring public opinion on evolution has never been an easy task for survey researchers.
The post The Evolution of Pew Research Center’s Survey Questions About the Origins and Development of Life on Earth appeared first on Pew Research Center.
How highly religious Americans view evolution depends on how they’re asked about it
Evolution remains a contentious issue. When asked about it, highly religious Americans’ responses can vary depending on how the question is asked.
The post How highly religious Americans view evolution depends on how they’re asked about it appeared first on Pew Research Center.
Study Finds Number Of Brands Surging On Snapchat, But Most Are ‘One-Offs’
The number of brands advertising on Snapchat surged to 1,400 in 2018. That’s the good news for the burgeoning social media app. The bad news is the vast majority of those campaigns were “one-offs”
that ran only for one quarter or less, according to an analysis released today by media tracking service Media Radar.
that ran only for one quarter or less, according to an analysis released today by media tracking service Media Radar.
Brian Wieser Leaps From Pivotal Research To Global Role At GroupM
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday. He will report to GroupM CEO Kelly Clark. It might seem like an odd time to jump to an agency, given the volatility of the industry and the epic amount… Continue reading »
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The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead
The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media… Continue reading »
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