Month: February 2019

The refresh comes as the brand transitions further away from its old-school TV roots into a leading digital commerce destination.

Alberto Belli’s path has been an unconventional one. Even though he started his career as a computer science engineer, he’s always loved ads and marketing, and after feeling “miserable” in engineering, he took a leap into the industry via moving to Los Angeles. Little did he know, that would lead to a position as a…

Various sponsors’ attempts to come across as comedic or offbeat fell flat, or were vaguely (or not so vaguely) off-putting.

Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and sponsorship platform Anchor. Terms of the deal were not disclosed, but sources pegged the price at roughly $230 million. If that estimate is correct, it’s the most high-value acquisition of a podcast network or platform… Continue reading »

The post Spotify Buys Anchor And Gimlet In Major Foray Into Podcasting appeared first on AdExchanger.

Wall Street analyst and former Interpublic economic forecaster Brian Wieser is returning to Madison Avenue, this time at WPP. Wieser, who for the past seven years has led ad industry coverage at
equities research firm Pivotal Research Group, has joined WPP’s GroupM as global president of business intelligence, reporting to GroupM Global CEO Kelly Clark. GroupM has long prided itself on its
superior marketplace intelligence approach to media investment management, and Wieser has long been regarded as having some of the most sophisticated models for handicapping advertising market
conditions.

For Facebook, additional threats could come from new engagement platforms like Fortnite and Twitch, which bring consumers together in ways that Facebook doesn’t.

The social network where one-third of humanity checks in at least once a month is also a marketplace, a satellite developer, and a maker of VR headsets.