Month: February 2019

Whether in advanced or emerging economies, younger people, those with higher levels of education and those with higher incomes are more likely to be digitally connected.

The post Smartphone Ownership Is Growing Rapidly Around the World, but Not Always Equally appeared first on Pew Research Center.

Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one another are decreasing exponentially as technology becomes a scalable interface for basic tasks. Instead of exchanging pleasantries with someone behind a counter at a…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities.… Continue reading »

The post Podcast: The Interesting Career Of Lauren Nemeth appeared first on AdExchanger.

Nielsen says traditional TV viewing came in at 98.2 million viewers — the lowest Super Bowl viewing number for a traditional linear TV network since 2008, when the New York Giants beat the New
England Patriots, getting to 97.5 million Nielsen viewers.

CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year’s Super Bowl.

Despite its pluses, the social net’s CEO neglected to note its failure to protect millions of people’s private information to its facilitation of misinformation and “fake news” around the world.

Topics tackled in the upcoming series include digital privacy, virtual reality, and brands being forced to take a side in the culture wars.

Maryland officials plan to ask a federal appellate court to reinstate an electioneering law that requires online publishers to post information about political ad buys.

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Today, Miller Lite responded with a full-page ad in The New York Times. There’s also…

Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of “Why is there nothing good on TV?” brand strategy focused on the notion of best practice. It made sense, it worked, and it was how conventions in brand advertising, design and consumer experiences were formed. By following a best practice…