The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple’s “1984” spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super Bowl LIII, another big, new idea emerged. It is subtler than Apple’s epic announcement, but represents a harbinger of things to come:…
AT&T Bolster’s Xandr Media With Appointment of Ad Vet Jay Askinasi
Xandr Media, formerly known as AT&T AdWorks, has appointed ad-land veteran Jay Askinasi as its vp, head of agency and digital partnerships, as the telco seeks to further evangelize its offering to media buyers. Askinasi joins from Publicis Media, where he served as global president, and will report directly to Xandr Media’s Jason Brown, svp…
Harley-Davidson Hires Droga5 to Help Redefine Its Iconic Brand
America’s most historic motorcycle manufacturer has named a new agency to help expand its appeal to more riders around the world. Milwaukee, Wisc.-based Harley-Davidson, which celebrated its 115th anniversary last year, chose Droga5 as its new creative partner after a competitive review that ended last week, according to several parties close to the business. Accenture…
McDonald’s France Created Lovely, Impressionistic Ads About Days That Call for Delivery
Most days, ordering McDonald’s by delivery sounds a bit lazy, given that it’s only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving your apartment for 10 minutes feels like an odyssey not worth the undertaking. McDonald’s France and agency…
Athletes Are Often Lagging Compared to Celebs in Creating a Stand-Out Brand on Social Media
Pro athletes. Musicians. Hollywood stars. In our culture, famous personalities are the center of a nonstop cycle of action and engagement. Hobbies, friendships, family life, social causes and business ventures all lead to moments captured and shared on social media. When done correctly, this process makes the personal brand of a celebrity even stronger, which…
Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing
A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix’s portrayal or Hulu’s sinister narrative, one thing both cover is the role that influencers played in unknowingly perpetuating the lie. This fact is intrinsically linked to a bigger trend today. Although consumers still love following macro-influencers on social, they…
T-Mobile’s Uncarrier Social-First Super Bowl Strategy Scores
T-Mobile is a prime example of truly being present on social and creating valuable one-on-one engagements. Its 2019 Super Bowl rollout was no exception.
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising
These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency’s debut for the electricity and gas provider, as well as the marketer’s first-ever TV campaign. Produced in the quirky, minimalist style of YouTube series such as Simon’s Cat, and featuring cheeky voiceovers…
Location3 Becomes Self Esteem Brands Agency Of Record
Search and franchise marketing agency Location3 has expanded its partnership with Self Esteem Brands to become agency of record. The health and fitness company has about 4,000 global franchise
locations, including Anytime Fitness, Waxing The City and Basecamp Fitness.
locations, including Anytime Fitness, Waxing The City and Basecamp Fitness.
WhatsApp: Here’s How to Turn On Screen Lock on iOS
WhatsApp added a feature called Screen Lock to its iOS application, which users can turn on to add an extra layer of security to their app experience. With Screen Lock turned on, WhatsApp will require the use of Touch ID or Face ID to unlock the app, depending on the user’s device. Here’s how to…