Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to try something else new: trying on frames with augmented reality. The New York-based company today debuted a tool within its…
Super Bowl LIII’s Linear Audience Falls Below 100 Million for First Time Since 2009
This season’s NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII’s subdued defensive battle, in which the New England Patriots beat the Los Angeles Rams 13-3, wasn’t enough to keep audiences engaged. Instead, the game’s linear audience fell below 100 million for the…
Why Saatchi & Saatchi Took the Horror Route for Olay’s First Super Bowl Spot
Olay’s first Super Bowl ad ever–#KillerSkin, a horror-themed spot by Saatchi & Saatchi starring Sarah Michelle Gellar of I Know What You Did Last Summer and Scream 2 fame–was undoubtedly a unique approach. No other brand ran a true horror spot; few have in years past. And that was exactly what Olay was going for:…
Google’s Expenses Increase As It Makes Its Way Into TV
Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes its way into TV advertising. First, the basics. Alphabet brought in $39.3 billion in Q4 2018, up 23% from the same period the year before, the company disclosed in its quarterly earnings report on Monday.… Continue reading »
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Why Investors Are Obsessed With the Inverted Yield Curve
Washington Post ‘Thrilled’ With First Super Bowl Spot, Perhaps Signaling a Change for the Industry
While executives at The Washington Post knew buying the company its first spot in the Super Bowl with less than a week to prepare would be a “risk,” WaPo publisher and CEO Fred Ryan said Monday they’re “thrilled” they decided to go through with it. The 60-second ad aired in the fourth quarter and highlighted…
Why Brands Played It Safe and Turned This Year’s Super Bowl Into a Nostalgia Fest
The Dude abides–and this year, most brands were content to do the same. Viewers looking for the equivalent of Tide’s 2018 Super Bowl takeover were disappointed. So were those hoping for brands to take bold stances on sociopolitical issues beyond basic female empowerment and homages to everyday Americans. Beyond some exceptions–like Hulu’s The Handmaid’s Tale…
Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison… Continue reading »
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FX CEO John Landgraf Takes Aim at Netflix’s ‘Not Remotely Accurate’ Ratings Data
FX Networks CEO John Landgraf has never been shy about publicly taking shots at Netflix, but he took things to a new level today at the Television Critics Association’s winter press tour in Pasadena, Calif. Landgraf lambasted the streaming service for the selective–and he says, misleading–ratings data that Netflix shared last month. In a letter…
How Facebook Has Changed Computing
To handle its massive amount of data, Facebook built new hardware and software tools, and shared them through open source.