Month: February 2019

There were 14 punts in Super Bowl LIII, and that’s not counting those from advertisers who developed and ran spots more suitable for 1974 than 2019. The snooze-a-thon that became another coronation for the New England Patriots was boring–just ask Kristin Lemkau, CMO at JPMorgan Chase, who despite being a Patriots fan, scrolled “Boring, Boring,…

Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it. Several brands teamed up to run Super Bowl spots together this year. Perhaps most notably was Bud Light and HBO,…

Frank’s RedHot didn’t air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game. Thanks to its #FranksSweepstakes stunt from agency of record Grey New York, Twitter’s #BrandBowl53 gave Frank’s RedHot the “interception award” for…

During last year’s Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did it again this year, calling out the brands that drove discussion during Super Bowl LIII Sunday night. The top awards in Twitter’s second #BrandBowl went…

Here is a look at public opinion on important issues facing the United States, from Americans’ views of trade to the U.S.-Mexico border wall.

The post State of the Union 2019: How Americans see major national issues appeared first on Pew Research Center.

Nostalgia is a powerful drug. What pushed Donald Trump to the Oval Office in 2016 (besides the Russians), that electing him president will make America great again, flashed its Cheshire grin on the biggest media stage of the year. During Super Bowl LIII, we heard from artists through their 50-plus-year-old music, through their 30-year-old exhibits…

The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers’ attention. Not many other events gather hundreds of millions of viewers in front of their TVs, eager to watch not only the game itself but the big ads, which have come to gather an…

Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ad is issued a score.

Apple has restored Google’s internal applications in the App Store after disabling access to Google’s internal iOS apps, such as pre-release versions of Gmail, Hangouts and Maps, as well as
employee-only apps for the company’s cafes and buses.

According to research from MullenLowe Mediahub, ads influence which snacks get snapped up by women who self-identify as healthy frequent snackers.