Month: February 2019

For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher… Continue reading »

The post After GDPR Inspires Developers To Snip Unused SDKs, It’s Back To Biz As Usual appeared first on AdExchanger.

Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, is stepping down as president and CEO at the end of 2019. No successor has been named, but the OAAA said a search is
being conducted by Rafkin & Company. During her tenure, the U.S. out-of-home advertising marketplace has tripled, and its digital segment has become one of the fastest-growing parts of the media
industry.

During last year’s Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company’s Twitter feed spent that night posting completely bonkers scripts for Super Bowl ads it would have made if it had a few million dollars to…

Gannett’s board of directors unanimously rejected the bid from MNG Enterprises, Inc., known as Digital First Media, to acquire the company. They said they didn’t believe the offer was “credible” or in the best interest of shareholders. Digital First Media submitted the unsolicited proposal last month. If successful, Digital First would’ve acquired Gannett for roughly…

Late-night hosts who compete for viewership are not supposed to go around supporting each other.

HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14) the brand wanted to air something that could truly shock a group of fans who, at this point, are pretty…

Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history’s first creative agency and the firm that pioneered direct marketing. The full brand identity, revealed to employees and the public today, includes a new…

In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises.