Apple’s Shot on iPhone Campaign Is Turning Hockey Stars’ Candid Photos Into Giant Ads

The Shot on iPhone campaign has long been known for highlighting the surprisingly artistic shots that can be captured by just about any caliber of photographer. Now the outdoor-focused effort is heading onto the ice and behind the scenes of the NHL to give fans a closer look at the game and its star players….

Unfold Partnered With Tommy Hilfiger to Launch Instagram Stories Templates

Unfold, a mobile application that allows users to create Instagram Stories posts using a variety of templates and other tools, partnered with Tommy Hilfiger to launch a limited-edition template collection called Unfold & Tommy. The Unfold & Tommy templates were inspired by Tommy Hilfiger’s Spring 2019 TommyXZendaya collection, which will debut at Paris Fashion Week…

‘Declaration Fraud’ Tricks Ad Buyers By Swapping Full-Screen Video Ads For Tiny Ones

Ad buyers need to be on the lookout for a new problem called “declaration fraud,” where buyers paying for full-screen mobile video ads instead get itty-bitty versions that take up less than 5% of the screen. The trick takes advantage of the same loophole sellers used to spoof domains prior to ads.txt. Here’s how itContinue reading »

The post ‘Declaration Fraud’ Tricks Ad Buyers By Swapping Full-Screen Video Ads For Tiny Ones appeared first on AdExchanger.

Facebook Debuts Showcase, New Video Ad Program

In-stream reserve ads allow advertisers to choose content packages in specific categories, including sports, fashion and beauty, entertainment, food and news. These are also purchased in advance at a
fixed cost.

Etsy Crafts a Plan for Carbon-Neutral Online Shopping

Etsy is pledging to completely offset its shipping emissions, and its CEO says that the rest of the industry can afford to follow Etsy’s lead.

How Data Helps Deliver Your Dinner On Time—and Warm

Uber Eats, GrubHub, and DoorDash are battling to be the delivery service of choice for restaurant meals. Knowing the cooking time of pad thai could make the difference.