Month: February 2019

Well, it turns out that our hunch was right. As of last count on Friday, our inaugural Challenger Brand Summit, set for this Wednesday and Thursday in New York, has almost 500 registered attendees. For an entirely new franchise that sprung organically from the reintroduction of Brandweek last fall to have drawn so much interest…

At a $1.1 billion valuation, Lime is making some C-suite moves, including hiring its very first chief marketing officer. Duke Stump, who was previously evp of brand and community at Lululemon and led the company’s first global campaign, “This Is Yoga,” is joining Lime. It’s a pivotal time for the company, which is attempting to…

As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and marketing services company Mindshare in partnership with software provider Lightspeed. Focusing on respondents who…

Last June, a bizarre campaign known as “IHOb” had social media users buzzing about the possibility of the International House of Pancakes turning into the International House of Burgers … or Bacon? Biscuits? That stunt garnered 1.2 million tweets and over 15,000 earned media stories in 10 days and was the result of a true…

Bethenny Frankel has never been afraid to get her hands dirty. In fact, she’s actively sought out the opportunity, going back to one of her first gigs as an erstwhile club promoter: She’d throw house parties as a teenager, work at a bakery to help foot the bill and make an extra buck by charging…

I’ve spoken at dozens of events about diversity, inclusion and representation in the past three years. How far we’ve come! We’re all quite proud of ourselves. I’ve certainly felt it myself. Allure won Adweek’s Magazine of the Year in 2017, in large part because of the diverse subjects on our covers, ranging from Somali-American model…

A lot has changed since Mark Zuckerberg launched TheFacebook in 2004. Here are some of the milestones that mattered most.

The social network is growing fastest in Asia, is insanely profitable, makes most of its money from mobile ads, and has rewarded investors richly.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chuck Moxley, chief marketing officer at 4INFO. The good news: Today’s TV viewers are more reachable across more addressable channels than ever before, broadening how and where they consume media. The bad news: Many… Continue reading »

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