Month: February 2019

If advertisers are looking at social media to see if their massive Super Bowl investments paid off, it appears Budweiser was the Big Game’s big winner. Using its Einstein Vision image-recognition software and other tools for tracking social-media sentiment, Salesforce analyzed the Big Game’s top trends and brands. The upshot: Bud Light was the most-mentioned…

Turkish Airlines returned to the Big Game this year with a 30-second pregame ad that marked a dramatic departure from its 2018 in-flight effort starring Dr. Oz. The key difference may have been legendary director Ridley Scott of Blade Runner and Apple’s 1984 fame, who helmed this year’s ad (and whose RSA Films produced it)….

Even with air time during Super Bowl LIII costing advertisers north of $5 million per 30 seconds, some brands still decided to go long. Last week, it was reported that Big Game broadcaster CBS was working with several advertisers to adjust the run time of their spots, with some looking to extend their screen time…

On Friday, Hulu and the Instagram account of “world_record_egg” teased a mystery collaboration that would be unveiled Sunday after Super Bowl LIII. But it turns out that the partnership wasn’t related to a new series for subscribers to binge, or anything Super Bowl-related. Instead, Hulu used the attention to remind viewers that mental health is…

Super Bowl LIII was a low-scoring affair both on the field and in the ad breaks, leaving viewers with little to cheer or even boo about. But it certainly wasn’t a complete wash. Here’s a recap of our picks for 2019’s best Super Bowl spots: 5. Bud Light: “Special Delivery” Agency: Wieden + Kennedy New…

How to get your online TV and movie fix without spending $10 a month—or spending anything at all: A guide to using ad-supported streaming services.

While the action on the field was lacking for most of Super Bowl LIII big brands came through when it counted. As is tradition around here at Adweek we compiled all the commercials from tonight’s big game and edited into the video above that is less than 2 minutes. Enjoy!

Every Super Bowl, there’s an ad or a moment that doesn’t sit well with the internet. For better or worse, everyone’s glued to the game’s viral moments–watching and waiting to see if a brand or public figure messes up. This year was no different. That Martin Luther King Jr. moment Before the game even started,…

For pop-culture junkies, the Super Bowl halftime performance is one of the most highly anticipated events of the year. But there was some controversy going into the Super Bowl LIII Halftime Show performance at Mercedes-Benz Stadium in Atlanta, headlined for the first time by Maroon 5, and joined by Travis Scott and Atlanta’s own Big…

Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below. Toyota Toyota “Wizard”Agency: Saatchi & SaatchiNice concept. Solid music choice with The Who’s “Pinball Wizard.” Could have been done more with…