Month: February 2019

ADT ran its first-ever Super Bowl ad on Sunday with a turn from Jonathan and Drew Scott, hosts of HGTV’s Property Brothers. The 30-second ad, produced by creative agency Bear in the Hall, features the twin brothers talking through ADT’s various tech features in a voice-over before appearing on-screen toward the end. The ad’s upbeat…

Adweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the first half below. Bon & Viv Bon & Viv “The Pitch”Agency: BullishThis Shark Tank parody tanked. Thirty seconds of our lives we’ll never get back. ????…

The first of two Super Bowl spots from Google focused not on a phone or another new product but Google Translate, the company’s 12-year-old multilingual machine-translation service. This minute-long spot positions Translate–and language itself–as a great unifier, with its title noting that users process 100 billion words each day. In a series of vignettes occurring…

Bud Light used its first 60-second Super Bowl spot to troll some of its fellow light beer friends. Calling on the brand’s now famed medieval cast of characters, including the king and the Bud Knight, Bud Light called out Miller Lite and Coors Light for using corn syrup. The medieval crew embarks on a dangerous…

That Hulu ad sounded familiar didn’t it? “It’s morning, again in America,” said the start of Hulu’s 30-second ad during the Super Bowl today. Of course, it’s a borrowed line from that ad–the one that got Ronald Reagan re-elected in 1984. Using similar shots and light and (at least at first) the same words from…

CBS’ mantra when it came to Super Bowl ad sales has been that the company would no longer declare that it was sold out of inventory ahead of kickoff. But the network had a change of heart today and said it is indeed sold out of its Super Bowl LIII in-game ad space, just hours…

Michael C. Hall is on all fours. He’s dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an imaginary tail. Hall picks up a gloved hand and mimics a cat cleaning its…

With a power move against two of its biggest rivals, Apple reminded the world what power it has over not only other major companies, but anyone using an iPhone.