TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is sponsoring a “Where to Watch” guide that will appear on Roku’s home screen of the streaming service, which will showcase channels where streamers can…
Toyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It’s been 20 years since Toyota’s Supra coupe was sold in the United States, but now it’s making what the automaker hopes will be a triumphant return. Today it was announced that the Supra’s comeback is getting a considerable publicity boost in the form of a 60-second Super Bowl ad. While the ad from Saatchi…
Snap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of $150,000, along with commercial support, partnerships, mentorship from veterans in the industry, access to networking events with creatives and media luminaries and office…
Mint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’ and Might Make You Cringe
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach’s challenge, came from an in-house creative team. The ad stars the company’s spokesfox and shows a family drinking “chunky-style milk” to illustrate the difference between right and wrong,…
Netflix Just Updated the Logo Animation That Runs Before All Original Programming
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it produces. Starting today, the company will begin rolling out a short clip that features the familiar red “N,” which then appears to…
Google Employees Report Declining Confidence in Leaders
In a late 2018 survey, 74 percent of employees said they felt “positive” about the management team’s ability to lead, down from 92 percent a year earlier.
4 paths highly educated immigrants take to study and work in the U.S.
Here’s a brief overview of four paths that many highly educated immigrants take to study and work in the U.S.: the H-1B visa program, the F-1 visa program, the Optional Practical Training program and green cards.
The post 4 paths highly educated immigrants take to study and work in the U.S. appeared first on Pew Research Center.
What Marketers Can Learn From Five-Time Super Bowl Winners the New England Patriots
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It’s nothing short of remarkable. So how have they done it? Of course, there’s the talent of Tom Brady, the acumen of Bill…
Super Bowl Stardom Requires an Endless Well of Creativity and an Understanding of What You’re Getting Yourself Into
The Super Bowl is one of advertising’s favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won’t be participating in this year’s Big Game, it’s easy to see why. Everyone who decides to create a spot for the Super Bowl dreams of being one…
How a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
For most ad agency staffers, getting to work on a national Super Bowl ad is a career highlight few ever get to enjoy. Work on two or three of them, and you’re considered a creative veteran with one hell of an impressive portfolio. But to create three national Super Bowl ads for the same game…