The key to an effective pop-up event doesn’t solely rest with what you’re selling–it’s the vibe (just ask the good folks from Payless last year). It also hangs on the guarantee that the consumer will have a unique, memorable experience (again, the Payless pop-up is relevant). However, there may be few things more memorable than…
A Mini-Castle, Saved From Ruins, Now Fit for a New King
Hulu Teases Season 3 of The Handmaid’s Tale Ahead of Super Bowl Spot
It looks like the 30-second ad Hulu will run during the Super Bowl will again tease programming. The streaming service teased the ad with a clip of The Handmaid’s Tale, featuring Elisabeth Moss’ character, June, looking back toward the camera. The service said the highly anticipated third season will be “coming soon.” The Handmaid’s Tale…
T-Mobile Will Run an Ad in Each Quarter of the Super Bowl
T-Mobile will run four spots in this year’s Super Bowl, one in each quarter of the game. CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also said it would be announcing more news during the game, but declined to reveal details about the nature…
What Investors Really Want from Ad Tech
Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year. Throw in the adverse effects of GDPR and potential American legislation, both direct and indirect, and it looks like a tidal wave is…
Despite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely Purposeless
In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath’s face was “creamed” by Farrah Fawcett in a salacious spot for Noxzema. Joe’s celebrity status soared after leading the Jets to victory over the heavily favored Baltimore Colts. More surprising was how the face of a celebrity became the new way…
The Facebook Content Removal Train Made a Stop in Indonesia
Facebook held a press call Thursday afternoon to discuss the removal of 783 pages, groups, accounts and events that originated in Iran, but it wasn’t done. Shortly thereafter, head of cybersecurity policy Nathaniel Gleicher provided details on a similar initiative in Indonesia. In a Newsroom post, Gleicher said the social network removed 207 pages, 800…
Tumblr Is Going Beyond Black History Month With #BlackExcellence365
Tumblr is extending Black History Month well beyond the end of February with its #BlackExcellence365 initiative, which will run throughout the entire year. Blackout detailed its partnership with Tumblr in a post on its page, writing, “Our goal for #BlackExcellence365 is to showcase the importance of diversity in black history, present and future. The black…
The marketer’s guide to African-American millennials
The post The marketer’s guide to African-American millennials appeared first on Digiday.
How Can Brands ‘Win’ the Super Bowl? By Creating Spots Whose Impact Last Past the Big Game
Every year at this time, our industry obsesses on the same question: Which brand is going to “win” the Super Bowl? And the press asks, “What’s the most memorable Super Bowl ad?” and “Does funny or emotional advertising win in the Super Bowl?” While the technologies we use to connect brands to customers have expanded…