Month: February 2019

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop and… Continue reading »

The post Podcast: Retail Madness appeared first on AdExchanger.

Challenger brands identify pain points and ideally offer a better experience than their predecessors, but if they are truly going to disrupt entire industries, they need to attract and retain customers. At Brandweek: Challenger Brands, three such companies talked about how they overcame that challenge and continued to grow their communities. Here’s a closer look…

Facebook is throwing its hat in the upfront ring, not with a big, glitzy presentation of premium content but with what it’s calling Facebook Showcase. Erik Geisler, the social network’s head of U.S. agency sales, said at a press event that Showcase transforms ad buying from a quarter-by-quarter opportunity to a way to purchase an…

Facebook head of content strategy Matthew Henick provided more details on the Facebook Watch version of MTV’s The Real World, which was unveiled at Mipcom 2018 last October by MTV Studios and Bunim/Murray Productions. Henick was speaking at a press event to unveil Facebook Showcase, the social network’s new upfront-style ad buying offering for premium…

iHeartMedia and other RCS clients will now have access to Radiojar’s technology, which allows broadcasters to add individual audio elements like DJ voice tracks, music and broadcast spots to create,
distribute and monetize music streaming and podcasts.

With the very first 5G networks finally set to become a reality in the United States, carriers and hardware makers are offering a clearer timeline for the gradual arrival of the next generation of wireless service at this year’s Mobile World Congress in Barcelona. All four major carriers now plan to deploy parts of their…

A new Coca-Cola flavor is hitting the streets this week for the first time since Vanilla Coke debuted in 2007. And what better way to announce this flavor combination than a wall-busting, tire-screeching delivery truck chase worthy of The French Connection? In the launch spot for the new flavor, Wieden + Kennedy Portland goes full…

The church is one of the few major mainline Protestant denominations in the country that currently does not sanction same-sex marriage.

The post Amid gay rights dispute, United Methodists in U.S. have become more accepting of homosexuality appeared first on Pew Research Center.

The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total profits up 20% to $16.8 million, the company disclosed in its earnings report on Tuesday. Telaria shares were up more than a third during the day and have now recovered from the company’s earnings report… Continue reading »

The post Telaria Bounces Back On Strength Of CTV Media Players appeared first on AdExchanger.

The FTC launched a new task force Tuesday to monitor competition in the tech industry, but some antitrust advocates say it’s just window dressing.