Month: February 2019

U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, was banned from Facebook and Instagram. Robinson was a co-founder, spokesman and leader of the controversial English Defence League, which presents itself as a single-issue movement opposed to Islamism and Islamic extremism. The social network banned extreme Brexit supporter James Goddard in January. Facebook…

Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs hosted on Watch. This offering, called Showcase, resembles an upfront buy, as the inventory will be priced against Nielsen-validated demos and sold in advance at fixed prices. This content includes programs like “Sorry For Your… Continue reading »

The post Facebook Makes Big Pitch To Woo TV Buyers appeared first on AdExchanger.

Giphy.com has long been a destination users go to send hundreds of millions of short animated pop-culture clips every day. A GIF often says far more than any text can. Which is why Giphy founder and CEO Alex Chung is using his massively popular site to dent the digital advertising duopoly that is Google and…

“We’re making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used to seeing a schedule. That’s not how data-driven strategy
works.”

The automotive industry is the most effective for brand content of all those measured by Havas in its just-released 2019 Meaningful Brands study. The report, the latest edition of a study Havas has
been conducting every 18 months or so for more than a decade, tracks how meaningful brands are to consumers. The 2019 edition surveyed more than 350,000 consumers about 1,800 brands in 31 countries,
and found significant decline in the percentage of brands that are indispensable to most consumers (see related story).

Nielsen preliminary ratings for the Oscars showed 10% more viewers, to 29.6 million. Among the desirable 18-49 viewer demographic, it posted a 7.7 rating, up 13% over last year’s 6.8 rating.

In the world of branded video, that lifelong vulnerability can be summed up in one word: measurement.

One-second delays in retail site page-load times can impact conversion rates by up to 10%. Google announced it has rebuilt its site speed tool on Monday.

“If someone’s watching my commercial on an OTT device and making a purchase in that moment, that’s the win-win. One [of our] brands is releasing that technology on their platform soon.”

I interact with the C-suite of many agencies in role. That’s how I met and came to know Danielle Austen, founder and CEO of fluent360. What’s interesting about her story is the multiple diverse intersections represented: an African-American female founder and CEO whose agency has a unique partnership with a holding company and who possesses…