Month: February 2019

I interact with the C-suite of many agencies in role. That’s how I met and came to know Danielle Austen, founder and CEO of fluent360. What’s interesting about her story is the multiple diverse intersections represented: an African-American female founder and CEO whose agency has a unique partnership with a holding company and who possesses…

Mcgarrybowen has named Ida Rezvani president of its New York office in a move that marks her return to the Dentsu Aegis Network agency. She will officially come aboard sometime later this spring. Rezvani previously was managing director of mcgarrybowen London from 2010 to 2013 and then held that same position at the agency’s New…

African-Americans greatly influence the consumer landscape, from fashion to travel to music. As an incredibly diverse consumer group, we don’t fit into a single multicultural segment, instead spanning every demographic and sociographic. And in the last decade, we’ve evolved dramatically from being passive consumers to active participants in shaping the direction and purpose of brands….

McDonald’s is partnering with the Immigrant Archive Project to share the stories of the fast-food chain’s Latino owners and operators. Immigrant Archive Project is an organization founded in 2008 to document, preserve and share the stories of multicultural American immigrants. Tony Hernandez, co-founder and producer at Immigrant Archive Project (IAP) explained that while the organization…

Outbrain has signed an agreement to purchase Germany-based native advertising company Ligatus for an undisclosed fee in the latest act of the ongoing consolidation of the ad-tech sector of the media business. The all-stock deal is subject to regulatory approval, but Outbrain reported that it expects the transaction to close in the second quarter of…

Creating meaningful connections between brands and consumers has never been more critical or more complex. Consumer trust is at an all-time low, the traditional agency model is officially disrupted and the expectation of brands to “do well by doing good” is the new normal, meaning brands must ensure they are taking a stand on social…

Netflix is taking the hunt for Bonnie and Clyde to South by Southwest. On March 9, 11 and 12, in partnership with strategic experiential shop Collide, the streaming service will host an immersive pop-up activation that will attempt to transport attendees back to the 1930s. The activation, which will take over Austin’s Banger’s Basement at…

Did you know that Snapchat allows you to save mobile data by turning on Travel Mode? When Travel Mode is active, in-application content like Snaps and Stories won’t automatically load. Instead, you’ll need to tap content that you wish to see in order to make it load. Our guide will show you how to turn…

Avocados from Mexico ran a tv and search campaign for Super Bowl 2019. In the moments the ad ran, the campaign increased site traffic by more than 2000% — up from 400% during the same time in 2018.

Over the last 12 years of working in marketing and advertising, there’s been a major shift, and the topic of diversity and how it impacts our day-to-day lives is more prominent now than ever. While some companies put a focus on creating an inclusive and diverse workforce and are being rewarded for doing so via…