Month: February 2019

The Department of Justice has again been thwarted by the courts in its efforts to derail AT&T’s $85 billion purchase of Time Warner. Today, a federal appeals court rejected the DOJ’s appeal of the government’s antitrust suit against the AT&T-Time Warner deal. The U.S. Court of Appeals for the District of Columbia Circuit affirmed U.S….

In Roku’s latest letter to shareholders released last week, executives outlined four key areas of investment for the company — all related to advertising in some way.

The Oscars were so boring that it was possible to wonder why on Earth we watch this thing every year.

Mobile location data targeting platform SITO Mobile is so confident campaigns served through its system will deliver on their goals, it’s offering to do them risk-free, unveiling a new 60-day
“performance guarantee.” The guarantee is not for cash-back, but will continue running impressions until its agreed upon KPI (key performance indicator) is delivered.

“Alexa, turn on my TV.” According to a new report from Adobe Analytics about voice, more people want voice assistants, like Amazon’s Alexa, to do more things. Like turn on the television. Following up from the company’s previous voice report in September, the study is laced with new insight for brands–such as of the 25…

Marketers’ push for viewability, ads.txt and GDPR eventually led to the Chapter 7 bankruptcy of RockYou, an ad network and media holding company, on Feb. 13. The bankruptcy filing listed $14.9 million in liabilities to 738 different ad tech companies and publishers. Most notably, RockYou owed $2.1 million to Facebook, where it likely paid to… Continue reading »

The post Flight To Quality Bankrupts RockYou appeared first on AdExchanger.

If you work in the TV or advertising industry, or even if you’re just a TV fan, you likely talk about Nielsen television ratings on a regular basis. After all, the fate of more than a thousand scripted and unscripted TV shows, as well as the country’s $70 billion-plus TV advertising market, is tied to…