A pair of content marketing pros argue that case. They’ve launched a new firm that aims to help companies plan and execute content strategies.
Newspapers Reap Windfall From Netflix Oscar Spending
To back its heavily favored Oscar “Best Picture” nomination, Netflix has spent $7.3 million on paid media advertising since early December, according to estimates released today by WPP’s Kantar Media.
The vast majority — 65% — has gone into print, representing a $4.7 million windfall for just two newspapers in the ad schedule: The New York Times and The Los Angeles Times.
The vast majority — 65% — has gone into print, representing a $4.7 million windfall for just two newspapers in the ad schedule: The New York Times and The Los Angeles Times.
Green Book’s Best Picture Win Sparked Facebook and Twitter During the 91st Academy Awards
Green Book winning the Best Picture award was the most-talked-about moment on both Twitter and Facebook during the 91st Academy Awards Sunday night. The most-tweeted-about moments during the event were: Green Book wins Best Picture Shallow wins Best Original Song Rami Malek wins Best Actor Lady Gaga and Bradley Cooper perform Shallow Olivia Colman wins…
How Black Creatives Are Helping Reshape the Entertainment Industry
Recently, Netflix’s Strong Black Leads spun off a podcast series called Strong Black Legends, hosted by writer Tracy Clayton, spotlighting Hollywood legends of color. This is an extension of Strong Black Leads, an important effort by Netflix to talk authentically with and about black audiences. Netflix is never one to back away from a controversy,…
Sponsorships Are Not A Game, Neither Are Their ROIs
Ensure specific sponsorship elements (and the KPIs and methodology for measuring them) are written into your sponsorship agreements and your plans for activating them.
Crime Still Doesn’t Pay, But It Sort of Breaks Even at Cashierless Stores
Just 14 months ago, the idea of walking into a store, picking up whatever you want and leaving with it felt akin to shoplifting. Now, the concept is much more familiar as multiple options have emerged that allow customers to do this without fear of committing a misdemeanor. Amazon’s Just Walk Out Technology at its…
Snapchat: Here’s How to Change Your Ad Preferences
As you browse content on Snapchat, you may see ads that are personalized to your activities and/or tastes. Did you know that you can opt out of receiving these kinds of personalized ads? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Also note:…
The Story Behind Instagram’s Addictive Account Linking The Nanny Costumes to Modern Art
Everyone loves finding hidden gems in their favorite shows, but is it possible to create them after the fact? That’s essentially what @thenannyart is doing on Instagram, where the account matches up outfits worn by Fran Drescher’s character in ’90s sitcom The Nanny with works of contemporary art. While stylish protagonist Fran Fine’s ensembles have…
Ups And Downs Of Data, Programmatic: Q&A With News Corp’s Chris Guenther
Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology.
Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities
Let’s talk about what diversity is not. Diversity is not hiring a person of color or a female executive to save a predominantly white company from public backlash. Diversity is not recruiting culture creators from different ethnicities to serve as global ambassadors of top companies in exchange for checks that represent only a fraction of…