Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we’re marketing…
Meet the New Broadcast TV Chiefs at ABC, Fox and NBC
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and Paul Telegdy jointly stepped in as NBC Entertainment co-chairmen, replacing the departing Robert Greenblatt. A month later, Charlie Collier was named…
Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. “It was a basket case,” he admits, with “a dysfunctional culture, not much of a product, if any, in terms of a defined product or a proposition, no real brand or reputation to speak of” and a “relatively dry new-business pipeline”…
What Does It Take to Be One of Adweek’s Media Agencies of the Year?
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty…
As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space
Gibbs Haljun estimates it’s only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid growth has left agencies scrambling to capitalize on the estimated seven in 10 U.S. internet users who will use OTT services this year, or the nearly…
How Global Media Agency of the Year OMD Clawed Its Way Back to the Top After Falling So Far
PlayStation. Walgreens. Lowe’s. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD’s most valuable accounts fell like dominos as the industry-wide string of big-budget reviews continued apace. The Omnicom Media Group hub remains, by most estimates, the world’s largest media network–but after a decade-long run atop the heap, it ranked dead…
Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year
It takes a special kind of agency, one year after its founding, to win business for a mega tech company like Google and retain that partnership for 13 years. It takes that same kind of agency to then branch out from its largest and longest-standing client–while still maintaining a strong alliance as its current global…
Alaska Airlines Goes Back to Its Quirky Roots in New Campaign
For years, under the stewardship of WongDoody, Alaska Airlines’ advertising built a reputation of being just a bit off the center line. From chickens randomly picking fares to smiling customer service agents playing banjos, there was always a sense of anticipation that the Seattle-based airline would bring out the quirk. In 2016, Mekanism picked up…
Tasting “Cat Wine” and Clam Flavored Candy Canes | “Don’t Put This in Your Mouth” Podcast
A lot of people don’t know this about me, but almost nothing makes me squeamish… not even cat wine.
In this video, I sit down with Mark Cersosimo and answer some fun questions about whether I’d buy the Jets today (if that meant wearing Jordans every day for the rest of my life), whether I prefer toilet paper “over” or “under”, how many pigeons I think I could carry, and more.
This interview shows a different side of me that many of you may not have seen.
Special thanks to Mark Cersosimo for having me on his show! Check out his channel here: https://www.youtube.com/user/MarkInHiFi
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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Nike and Serena Williams Redefine What It Means to a Call a Female Athlete Crazy
When Nike kicked off its celebration of the 30th anniversary of its iconic “Just Do It” campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand values and the short-term and long-term impact of a campaign Now, just days after its brand-damaging shoe splitting incident, the company has…