Month: February 2019

It’s been an interesting 25-plus years as a black man in Adland, a journey that’s taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up my experience by remembering that while Martin Luther King Jr. beautifully urged that we “be judged by…

Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram’s long-form content platform. Conscious Minds executive producer Santino Stoner said of the campaign, “It’s stories like these that not only inspire, but build lasting connection, especially as they reflect…

Empire actor Jussie Smollett has been removed from Empire’s final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he reported last month. Empire executive producers Lee Daniels, Danny Strong, Brett Mahoney, Brian Grazer, Sanaa Hamri, Francie Calfo and Dennis Hammer announced…

On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke’s game against UNC, sending him off the court with a knee injury. This single broken shoe may have altered Nike’s trajectory over the next decade. After all, the fate and reputation of shoe brands rest as heavily on…

As influencer marketing has become an essential aspect of most companies’ marketing programs, it’s natural that many are considering building out a specific team dedicated to influencer collaborations. In fact, 73 percent of brands report having some sort of in-house team, and 90 percent of brands report that their influencer marketing workload has grown over…

Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn’t have instant access to the latest news, entertainment and product information. As a young African-American growing up in a predominantly white suburb of Chicago, we were the first family…

By default, Snapchat will only allow your in-app “Friends” to contact you and view your Story posts within the application. However, did you know that you have the option to allow everyone to contact you instead? Our guide will show you how to change this setting on your Snapchat account. Note: These screenshots were captured…

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting untapped or not being used to its full advantage. Few businesses can thrive–let alone survive–if…

The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film’s stories doesn’t have a face. Said character is a BMW 850CSi car, which plays a starring role alongside actor Jim Sturgess in an 11-minute…

Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data to identify a rival’s loyal… Continue reading »

The post Amazon Goes Big On Conquesting Ads, Despite The Blowback appeared first on AdExchanger.