Month: February 2019

Nearly six-in-ten Americans participate in some type of community group or organization, including 11% who say they take part in at least four such groups.

The post Americans with higher education and income are more likely to be involved in community groups appeared first on Pew Research Center.

For buyers who attended ABC’s upfront event last May, the prognosis for the network’s just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine from Jimmy Kimmel. But nine months later, Kimmel’s barbs are a distant memory as ABC is putting the biggest spotlight possible on the dramedy, about an FBI…

Verizon Media introduced two new mobile native ad units as part of its Moments ad suite that aims to support ecommerce and gaming advertisers.

The Trade Desk late Thursday reported marketers spent more than $2.35 billion on its platform in 2018 — resulting in $477 million in revenue for the year, up 55% compared with 2017.

The percentage of brands consumers say they could care less about has grown to 77% worldwide — the highest level in more than a decade.

Search for both Oscar advertising and content was nearly three times more than other big first-quarter TV events.

Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her Skinnygirl empire, Hulu CMO Kelly Campbell detailing the results of the brand’s “Better Ruins Everything” campaign, Papa & Barkley CMO Kimberly Dillon revealing how its first six-figure…

Gene Turner, executive vice president and chief of Horizon Next will add oversight of the new agency venture to his duties.

This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing efforts, while others, like Amazon Prime Video, HBO and Michelob Ultra, are revealing their experiential marketing plans for SXSW. Here are…

Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad shocked fans during the second quarter of Super Bowl LIII and left viewers wondering how two brands and two agencies could…