Month: February 2019

The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the same month in 2018, according to a UBS analysis of ad-spending data
compiled by Standard Media Index. UBS attributed the weak 2019 start to a couple of shifts in major TV event programming — the shift of two NCAA football semifinal games and the Grammy Awards
telecast — out of January 2019, making for tougher comparisons with a January 2018 that included them.

The 2019 National Basketball Association All-Star Game on TBS and TNT ran a fast break to the top of the Nielsen Social Content Ratings for the week of Feb. 11. The basketball showcase totaled 10.822 million interactions across Facebook, Twitter and Instagram. The NBA dominated the sports chart, with TNT’s coverage of 2019 NBA All-Star…

As tech companies draw scrutiny over on-demand labor practices, one platform is piloting a program in which worker benefits are supported by customers.

If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going to have to convince agencies to buy what it’s offering. The AT&T-owned company recently hired Jay Askinasi for the job, and he joined Xandr in early February as VP, head of digital and agency partnerships.… Continue reading »

The post Inside Xandr’s Pitch To Agencies appeared first on AdExchanger.

Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube campaigns over ads monetizing violent or offensive videos. There’s certainly some déjà vu, with Disney, Nestlé’s and McDonald’s halting YouTube spending after YouTube creator Matt Watson showed them advertising on a video that had a… Continue reading »

The post YouTube’s Latest Brand Safety Scare Is Very Different From 2017 appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While… Continue reading »

The post Third-Party Data Is A Bad Habit We Need To Kick appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verified Video DoubleVerify announced it acquired Zentrick, an online video middleware technology. Zentrick focuses on solving for “breakage,” when an fails to load or report properly due to failures in the video delivery process. It’s a headache for companies on both sides of the… Continue reading »

The post DoubleVerify Acquires Ad ‘Breakage’ Vendor; AT&T’s Plan To Rival Disney, Netflix On Content appeared first on AdExchanger.