Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network began testing the feature last October, eventually rolling it out for iOS users last December and Android users in January. Want more ?…
Don’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence Officer
One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since. But heritage alone isn’t enough to sustain a brand…
Facebook Let Advertisers Target Users Interested in Nazis, According to Report
Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the Times, which conducted an investigation into the company’s targeting advertising keywords, the social media giant has allowed advertisers to target Facebook users based on the belief that…
CannabisMD Brings an Educational and Informational Approach to Its Central Topic
It took a unique idea to attract cable TV vet Michael Klein to the cannabis industry. Having held senior-level positions at cable networks Travel Channel, SundanceTV and MTV, Klein is also no stranger to the digital side, serving as executive vice president of programming and content strategy for publisher Cond? Nast Entertainment’s digital channels for…
In-App Ads, Header Bidding Enjoy Solid Growth
In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from 19% during the same period in 2017.
Kids Groups Are Urging the FTC to Investigate Facebook Over In-Game Purchases
Facebook is already under a great deal of heat from the Federal Trade Commission, and more could be on its way. A group of 17 children’s advocacy organizations sent a letter (embedded below) to the FTC Thursday, urging it to investigate the social network over potential violations of Section 5 of the FTC Act, which…
Amid Declining Sales, Victoria’s Secret Is Bringing Back a Once-Sure Thing: Swimwear
Less than three years after shuttering its swimsuit business, Victoria’s Secret is bringing the category back to its stores. Today, Victoria’s Secret announced the return of its its swimwear line, a longtime favorite for the brand before it discontinued the category along with its catalog to focus on its Victoria’s Secret and PINK labels in…
The Big Story: DTC Principles Come To Big Brands
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. In 2019, US digital ad spend will finally hit the milestone we all knew it would reach: It will surpass traditional ad spend, according to eMarketer.… Continue reading »
The post The Big Story: DTC Principles Come To Big Brands appeared first on AdExchanger.
Many immigrants with Temporary Protected Status face uncertain future in U.S.
Roughly 318,000 people have this protected status after fleeing dangerous conditions in their countries. Nearly all are expected to lose TPS this year or next.
The post Many immigrants with Temporary Protected Status face uncertain future in U.S. appeared first on Pew Research Center.
Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients
Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO’s Game of Thrones. While the brand’s surprising partnership won the night, Bud Light says its trolling strategy with “Special Delivery,” a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one…