Month: February 2019

With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her. The Comscore president oversees commercial strategy, direct sales and marketing efforts at the cross-platform measurement company. She joined nearly a year ago from 360i, where she had worked for more than a…

As retailers like Walmart, Target, Kroger and Giant Food Stores bring in robots to scan shelves and floors and to automate order fulfillment, there’s a popular refrain: “These robots won’t take jobs away from people but will rather free up our human employees to focus on enhancing the customer experience.” Case in point: In an…

App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads. Perhaps they ran out of characters.

With many returning advertisers, ABC has now sold out all commercial inventory in “The”91st Oscars” show. The Academy Awards remain the least-glutted awards show for paid commercial content — just 32
minutes of advertising time in 2018.

Vox Media will produce a new technology news podcast for ‘Recode’ as it continues to deepen its library of shows. The untitled show, which will run three times a week beginning this summer, is
reported to cover topics surrounding privacy and artificial intelligence.

Just as CNN is exhibiting the greatest improvement in trust among American news watchers, the network announced a new political editor with a perceived right-wing bias will lead its coverage through
the 2020 election. The appointment of Sarah Isgur Flores, who served as Department of Justice director of public affairs under former Attorney General Jeff Sessions, and more recently as senior
counsel to the Deputy Attorney General, triggered immediate tweetstorms of “what is CNN thinking,” but it also signals yet another incestuous convergence between political operatives and political
reporting that could have been taken from a discarded episode of Aaron Sorkin’s “The Newsroom.”

New documents filed by privacy advocates claim the IAB Europe and Google knowingly violated GDPR privacy laws. The evidence focuses on the IAB Tech Lab’s OpenRTB ad system, claiming it is illegal
under GDPR, which is intended to protect personal data and privacy for individuals in the European Union.

Viacom says BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Network, TV Land and VH1 will soon be included in fuboTV’s base package, called fubo.

Google announced Wednesday it will now serve ads built for AMP HTML using the Accelerated Mobile Pages framework, and on regular web pages, after running a test with Volkswagen. Tests suggest that
moving from a standard HTML page to an AMP page, with the same HTML5 ad, produces a 26% increase in click-through rate.