Month: February 2019

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two media buyers told Adweek that representatives from TikTok have told them that a biddable option, in which advertisers will be…

Over 100 years since the creation of the Aunt Jemima mammy logo, you’d hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of the world’s biggest luxury brands launch an $890 blackface sweater. After getting blasted on Twitter and being forced to remove…

YouTube moved to address the newest in a string of “brand safety” controversies that could affect its advertising business late yesterday. According to several parties with direct knowledge of the matter, the Alphabet-owned company held a conference call with representatives from all major ad agency holding companies as well as several unnamed advertisers after Bloomberg…

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than the relationship between social media and brand experience. It’s no longer a one-way street where…

Contrary to how they’re often portrayed in the media, today’s young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group, minority or otherwise. Mostly born in the U.S. or at least raised here, their Spanish and English proficiency crosses the spectrum. They’re Dreamers, literally and figuratively, optimistic and…

Verizon’s Visible, a low-cost, digital-only phone carrier, is using direct-to-consumer principles to attract millennials who are leaving a family plan for the first time in their lives. No stores exist. Consumers sign up for Visible by downloading an app. A new SIM card arrives in the mail for the $40-per-month service. Like direct-to-consumer brands, Visible… Continue reading »

The post Verizon-Backed Visible’s CMO Is Getting Millennials To Leave The Family Plan appeared first on AdExchanger.

PubMatic, a leading developer of programmatic advertising technology for the sell-side, today announced a move into app publishing. The solution, dubbed OpenBid, enables app publishers and developers
to tap into demand-side budgets from advertisers seeking mobile app audiences.

Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media’s addressable TV ad
platform will be combined with Nielsen’s Automatic Content Recognition technology, acquired through Gracenote. With the expectation of continued growth in smart TVs, Nielsen says “the industry needs
an end-to-end, AI-optimized platform that enables ad delivery, data-driven targeting, automation, real-time optimization, unified campaign management, and measurement.”

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. That group consists of Gracenote, which was acquired in 2016 for $560… Continue reading »

The post After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs appeared first on AdExchanger.

Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has created a technology, product and commercial initiative called Nielsen Advanced Video Advertising that will help it focus on expanding addressable advertising for smart TVs. The new group includes…