“Remember, no two balls are the same.” Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam’s surprisingly entertaining and even vaguely safe-for-work “Shavetorials” for Lynx Shower & Shave Foam. Also on tap: scratching, brushing and razor blades caressing soapy skin. These sights and sounds permeate a trio of tongue-in-cheek instructional…
PepsiCo Consolidates Gatorade Digital Marketing With TBWAChiatDay Los Angeles
PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWAChiatDay, a spokesperson for the beverage giant confirmed today. “Chiat will continue to be our creative AOR in addition to taking on select digital marketing efforts for the brand,” the representative wrote. PepsiCo did not elaborate, and a TBWA…
5G? 5 Bars? What the Signal Icons on Your Phone Actually Mean
Here’s what it means when your phone says it’s using 4G, LTE, or even 5GE technology, or why you can’t make a call when you have five bars.
Samsung Galaxy S10 First Look: More Phones, More Cameras, More Money
A first look at Samsung’s Galaxy S10 lineup, the Galaxy S10e, S10, S10+ and S10 5G with a March 8 ship date, finds they offer some cool features—and 5G compatibility on one model—but no big technology leaps.
Podcast: Why AI
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies. One… Continue reading »
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91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture Nominee
The 91st Academy Awards won’t be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees that have been mentioned in the most tweets since nominations were announced Jan. 23. Best Picture: Black Panther A Star Is Born…
Meet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data
Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per year. Dubbed “DrainerBot”, the menace is distributed via software embedded in millions of consumer apps that (once downloaded) can surreptitiously download hidden…
The NFL Heated Up Facebook in January, While Instagrammers Talked Golden Globe Awards
The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network’s research arm found that Facebook users chatted about Patrick Mahomes, the New Orleans Saints, Tom Brady and the National Basketball Association’s Golden State Warriors…
Oracle Data Cloud Companies Expose ‘DrainerBot’ App Fraud Scheme
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s internet infrastructure business Dyn originally discovered the operation after it picked up suspicious activity among some mobile apps using an SDK from Tapcore, a Dutch mobile monetization company. The apps obscured web data with proxy… Continue reading »
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Serena Williams Joins the Board of Directors of Poshmark, an Online Shopping Marketplace
Serena Williams, tennis champion and fashion enthusiast, is now adding one more achievement to her already packed resume, which also includes a fashion line dubbed “Serena.” Today, Williams joins Poshmark’s board of directors, her second time on a board, after already joining Survey Monkey’s in 2017. Poshmark, an eight-year-old social commerce marketplace, where users can…