Month: February 2019

Geometry, the WPP-owned brand experience and activation agency, has appointed Beth Ann Kaminkow global CEO. The current chief executive of Kantar Consulting Americas will take up the new role in April. Kaminkow replaces Steve Harding, who has been global CEO of Geometry since its launch six years ago. He’s been with WPP for a total…

Huawei landed a host of new 5G deals at the global wireless industry’s top trade show this week despite the U.S. government’s appeals for allies to ban the Chinese tech giant’s hardware. The telecom equipment and device maker announced at Mobile World Congress that it would sell the gear needed to build the next generation…

Going against a growing trend in retail, JCPenney announced today that it will shutter its less-than-two-years-old clothing subscription service, the company confirmed to Adweek. According to Reuters, the move comes in order for the storied mall brand to focus on apparel and appliance sales, the latter of which it is phasing out as well. JCPenney…

We all get hungry, and life gets busy. Sometimes you’ve got to grab a bite when you can. That was clearly the philosophy of the young man who tried to slip away from the crowds at Michael Cohen’s Congressional testimony yesterday, only to find himself scarfing pizza in the background of a live news shot….

WW–the brand formerly known as Weight Watchers–is off to a rough start in 2019. The company’s shares tumbled as much as 36 percent after WW reported poor fourth quarter results and shared on its recent earnings call that, due to a “soft start to the key winter season,” the brand expects low recruitment levels and…

It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to $881 million in Q4, while Buy segment revenue declined 8.4% to $777 million. But freshly minted CEO David Kenny has a plan. Kenny, who joined Nielsen from IBM Watson in November 2018, wants to bring Nielsen’s… Continue reading »

The post Nielsen Will Accelerate Use Of Cloud And AI Tech appeared first on AdExchanger.

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content. The letter, which was acquired by Adweek,…

National Geographic Media has become a “go-to” destination for brands that “want to tell their stories of mission and purpose in a contextually relevant environment,” said David Miller, vice president
and general manager.

Apple Search Ads has added mobile ad automation platform Bidalgo to a select group of partners to manage campaigns in the company’s app store.