Facebook introduced an easier way for its Android users to control how it uses their location information. Engineering director for location infrastructure Paul McDonald pointed out the differences between how iOS and Android handle location settings in a Newsroom post. Android devices feature a single on/off switch for location services, enabling users to determine whether…
Did Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights
It was a Super Bowl ad unlike any other–for better or worse. Burger King’s #EatLikeAndy ad in this year’s Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic hashtag, there was really no sales message and definitely no punchline. It was a classic moment of found footage…
ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million
The Academy Awards has made more than its share of missteps and controversy when it comes to putting together Sunday’s ceremony and reversing the Oscar’s falling ratings, but things are continuing to run fairly smoothly on the business side. ABC said today that the network has sold out its Oscars ad inventory, four days ahead…
Waze Partners With WPP to Make Delivering In-Car Ads to Drivers Easier for the Agency’s Retail Clients
Waze, the Google-owned social navigation app, has announced a partnership with WPP to make it easier for the holding company’s retail clients to exclusively target drivers with their ads. The “in-car platform” is designed to direct drivers, of which more than 100 million access the app per month, to retail stores through “en route messaging,”…
Publicis Media Promotes New Chief Executive Across Agencies Zenith, Moxie and MRY
Publicis Media has a new chief executive overseeing agencies Zenith, Moxie and MRY. Lauren Hanrahan has been promoted to the role, tasked with accelerating agency growth and culture and working with clients across the agency roster. She will report to Publicis Media Americas CEO Tim Jones. Hanrahan replaces Sean Reardon, who is leaving for an…
Fewer Americans view deficit reduction as a top priority as the nation’s red ink increases
About half of Americans say reducing the budget deficit should be a top policy priority this year for the president and Congress.
The post Fewer Americans view deficit reduction as a top priority as the nation’s red ink increases appeared first on Pew Research Center.
Apple Watch Defies Gravity in Latest Sky-High ‘Air Dancing’ Spot From Director Jonathan Glazer
Apple has chosen to dive headfirst into the health sector. The company’s latest U.K. campaign makes its broadcast debut on tonight’s Brit Awards, following a quarter that proved very disappointing for investors due to a marked drop in sales of its signature iPhone. At the same time, Apple announced all-time revenue records for wearables. The…
Fortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation Controversy
Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children’s videos that serve as an online hub for pedophiles. The move comes after investigations from YouTuber Matt Watson and Wired found ads from major brands like…
What Are Stock Buybacks and Why Are There Calls to Restrict Them?
The Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s Newest Campaign
Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their legacy with their largest map ever, a truly captivating battle royale mode called “Blackout,” and a healthy dose of the undead (because taking…