The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. “Charting a More Diverse Pathway to Growth” focused on three demographics: African-Americans, Hispanics and Asian-Americans. It was done in conjunction with a 2017 study from the Advertising…
If a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then It’s Not Trying Hard Enough
Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective spending power of this demographic is great, yet marketers have been challenged in authentically reaching this audience. Recent marketing failures illustrate the gravity of this…
U.S. Digital Ad Spend Will Surpass Offline in 2019
Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will…
Amazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse
If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don’t fret–yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate activation by Amazon Prime Video to promote its upcoming Neil Gaiman show, Good Omens, based on the 1990 book…
Twitter Became the Social Platform of Choice for International Women’s Day (Infographic)
International Women’s Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands’ past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found that the volume of social posts related to Women’s Day has steadily risen since 2013, and almost 13 percent of those posts…
Calling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who are committed to mentoring junior talent by “reaching back.” Honoree profiles will be published in print and online April 15, followed by a luncheon…
Spotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars and via mobile, desktop and connected speakers. “Placed will allow Spotify to show quantitative impact to an advertiser’s campaign, something they can include as added-value…
Optimizing your multi-channel ROI
The post Optimizing your multi-channel ROI appeared first on Digiday.
WPP, Google’s Waze To Collaborate On Retail Campaigns
The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this year.
Snapchat: Here’s How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear icon in the top-right corner of…