Left Wins Midterms, Media Trust Too

Trust in TV network news brands appears to be tracking overall political momentum. With few exceptions — most notably gains by right-wing local news broadcaster Sinclair — left-wing news networks
experienced the greatest gains since August 2018. The biggest loser was Donald J. Trump.

Why Marketers Should Care About ‘Once-a-Day’ Moments

We’re all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing it’s Campus Checklist to incoming freshman. Brands have long been building campaigns around these annual holidays and life-stage milestones. However, marketers are just…

Most U.S. Teens See Anxiety and Depression as a Major Problem Among Their Peers

Whether they personally experience these conditions, seven-in-ten teens today see mental health issues as major problems among people their age in their communities.

The post Most U.S. Teens See Anxiety and Depression as a Major Problem Among Their Peers appeared first on Pew Research Center.

How to Choose the Right Celebrity to Represent Your Brand on a Global Scale

Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn’t diminish her standing as a household name in her home country. Rather, this insight underlines a point familiar to international brand managers: Mega-stardom knows no borders. Among other…

U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%

Traditional media spending — including TV, newspapers, and radio — will decline 5%. It will drop from $114.84 billion in 2018 to $109.48 billion in 2019.

How to Drop a Rap Album in 2019 | Interview With Lil Keed

How to Drop a Rap Album in 2019 | Interview With Lil Keed
Atlanta is the epicenter of hip hop, and I get so excited when I come across artists from that region that I really believe in.

This video is a meeting I had with Lil Keed — an Atlanta rapper who performed at our VaynerSports x ONE37pm party.

He’s dropping an album in March with some really smart promotion strategies that we talk about – check it out and let me know what you think. Remember… YOUR COMMENTS ARE MY OXYGEN!


If you haven’t joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I’m doing, updates regarding my keynotes/conferences, and more 😉 You can join here:
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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US Digital Marketing Spend Beats Traditional For The First Time

US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video. Oh, and Amazon, which grew from 4.5% ofContinue reading »

The post US Digital Marketing Spend Beats Traditional For The First Time appeared first on AdExchanger.

The way U.S. teens spend their time is changing, but differences between boys and girls persist

Teens are spending their time differently than they did a decade ago, but gender differences remain in time spent on leisure, grooming, homework, housework and errands.

The post The way U.S. teens spend their time is changing, but differences between boys and girls persist appeared first on Pew Research Center.

4 Ways to Make Marketing More Meaningful

Warhol called it “Business Art.” A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, “Business art is the step that comes after art.” In the post sell-out universe of 2019, the tension at the center of art…

Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting

Nielsen’s data, combined with first-party data and other sources, will allow for more precise and efficient targeting and campaigns. Amobee says that it is one of the first firms to integrate the
Nielsen API into its platform.