Month: February 2019

Netflix is way ahead of rival entertainment concerns — especially now with 60 million U.S. subscribers — when it comes direct-to-consumer (DTC) home video

The show is “Whiskey Cavalier,” an action show pitting a swashbuckling FBI agent against an equally skillful CIA agent.

How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of wireless technology after 4G LTE, 5G-enabled devices won’t be available until at least 2020, despite limited test deployments in large cities and a fair amount of boasting from the big telecom companies. But what will… Continue reading »

The post A Marketer’s Guide To 5G appeared first on AdExchanger.

Thirty-six years is a long time in any job, let alone at the helm of a major fashion house–particularly one that doesn’t bear your name. But Karl Lagerfeld wasn’t your average designer. Lagerfeld, who died earlier this week at age 85, served both as Chanel’s creative director (since 1983) and Fendi’s creative director (1965) until…

With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset meditation, in partnership with mass-meditation movement the Big Quiet, on Sunday, March 10. Michelob Ultra says the event, part of…

Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications that originated on its platform between Oct. 1, 2018, and Jan. 11, 2019, and it also incorporated information from its database of anonymous company…

Media remains the most “intimate” category in terms of how consumers connect with its brands. That’s one of the top findings from the just-released 2019 edition of “intimacy agency” MBLM’s “Brand
Intimacy Report.” The report, which analyzes the emotions of 6,200 consumer respondents across 56,000 brand evaluations covering 15 industries, found the media and entertainment category ranks No. 1
with an index of 47.8, 1.4 points higher than the second most intimate brand category, automotive. The average intimacy index of all categories was 31.0, with travel ranking last at 15.2.