Month: February 2019

Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections…

It’s Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out Sunday night (Feb. 24). The Best Picture nominees by trailer views as of Feb. 15 follow (2018 box office sales in…

Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North American CEO of Annalect, was named US CEO of Hearts & Science on Tuesday. Matts will succeed Scott Hagedorn, who was promoted to CEO of Omnicom Media Group on Thursday. Omnicom has not yet named… Continue reading »

The post Erin Matts Becomes CEO Of Hearts & Science appeared first on AdExchanger.

Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air…

During our Brandweek: Challenger Brands summit Feb. 6-7, the “Bricks and Clicks” session featured panels from Away’s vp, brand marketing, Selena Kalvaria, and Harry’s vp, marketing, Lorna Sommerville, with moderator Robert Klara and Untuckit’s CEO and co-founder, Aaron Sanandres, with moderator Jameson Fleming. The challenger brands spoke about how they’re bridging the gap between ecommerce…

The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat. DSS holds digital rights to the NHL, operating the league’s flagship application and its NHL.TV out-of-market package. The NHL will become the first professional sports league to use Snapchat’s third-party curation tools, producing a minimum of 15 Curated Stories for…

Let’s just be honest with each other: No one likes sizzle reels. No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work conference speaker lineup, they basically just take up editing time and website real estate while conveying a vague…

When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader future of banking. JPM Coin, as it’s called, isn’t a traditional cryptocurrency–instead of being something to invest in–it’s more of a tool for…

As far as experiential media campaigns go, Giant Spoon’s next big event for client HBO likely goes where none have gone before: into people’s veins. The campaign, tag-lined, “Bleed for the Throne,”
promotes an American Red Cross Blood drive that will take place March 7-10 at a “Game of Thrones” takeover at Fair Market in Austin, TX, as part of their experiential effort at this year’s SXSW
Interactive.

The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP’s Maxus had been NBC’s media agency of record since…