Month: February 2019

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AI 101 | What is Big Data Analytics?

AI 101 | What is Big Data Analytics?
Big Data Analytics examines huge, disparate data sets (i.e. big data) to identify patterns, trends, correlations, and other information that lead to insights organizations can harness in support of better decision-making. Big Data Analytics is the science and engineering of problem solving where the nature, size, and shape of the data makes it difficult, or even impossible, to use traditional analytics tools.

Watch this video to learn more about big data analytics.

#BigDataAnalytics
#BigData
#AppliedIntelligence
#Accenture
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3 Tips for Creating a Brand That Resonates Across Generations

Is your brand part of the family? With an aging population, an increase in boomerang children and boomers right in the middle of it all, more consumers are living in multigenerational households–nearly twice as many today compared to 1980, according to Gartner. Hopefully, your brand is moving in, too. What’s driving this multigenerational trend? Money….
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British attitudes on national identity and religious minorities not unique in EU

On issues including national identity and religious minorities, views among UK adults align very closely to general opinion across the EU.

The post British attitudes on national identity and religious minorities not unique in EU appeared first on Pew Research Center.

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Mobile Traffic Poised To Reach A Zettabyte, And With It, Greater Share Of Internet

Mobile traffic will approach an annual run rate of a zettabyte (1 trillion gigabytes) by the end of 2022, according to a new forecast on global mobile data traffic and speed released today by Cisco.
The report projects mobile traffic will account for 20% of all global IP traffic by that data, up from just 5% ten years ago.
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The Next Wave of Podcasts Is Coming—This Time From DTC Brands

Brands and retailers jumping into the podcast pool is nothing new, with companies like Chanel and Barneys New York hopping on the trend. But now direct-to-consumer brands are slowly beginning to test the waters. And one of them–Lively, a women’s lingerie and leisure company–is debuting “The Lively Podcast: No Makeup Needed” today. The 10-episode season,…
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Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO

Omnicom Media Group’s data-driven media agency Hearts & Science has appointed Erin Matts to U.S. CEO, effective immediately. The appointment comes after former global chief Scott Hagedorn was promoted last week to CEO of the larger Omnicom Media Group in North America. He succeeded Page Thompson, who retired after four decades with the holding company….
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With A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are Master Brand Builders

As HGTV fans know, twin brothers Drew and Jonathan Scott are second to none when it comes to fixing and selling homes. But the Property Brothers duo–Jonathan is the contractor; Drew is the real-estate agent–is even more skilled at building their own brand. Since their first show, Property Brothers, debuted in 2011, the Scotts have…
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With New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s Future

In October 2017, actor Alyssa Milano’s use of #MeToo on Twitter to draw attention to sexual assault and harassment took the movement, started by activist Tarana Burke in 2006, into the wider public consciousness. While the sheer volume of activity was a positive in many ways, much of the discussion and news focused on the…