Those involved in political marketing love OTT, she said, because it reaches the cordless and offers increased frequency to a high-value target audience.
Brand Story-Planning: The Power of Media Meeting Creative
One thing that caused jaws to drop was that the audio performance was so low. “Video was on, sound was off,” Alyssa Kramer said, making her wonder if they were behind the times.
It’s Time To Make Your Voice Heard
“All politics is local.” Former House Speaker Tip O’Neill’s famous quote epitomizes why the American Advertising Federation’s Day on the Hill next week is so important. It is the ad industry’s chance
to travel to D.C. and express its views to make a difference on the issues that matter to us, to our businesses and our relationships with consumers.
to travel to D.C. and express its views to make a difference on the issues that matter to us, to our businesses and our relationships with consumers.
Amazon Advertising Trusted Less Than Some Platforms, Survey Finds
Most marketers surveyed still plan to spend more on Amazon. Its rival Walmart wants to bring its ad business in-house. It places ads online for products and can place ads inside its 4,600 U.S. stores.
The digital business enables Walmart to target ads to consumers based on shopper data.
The digital business enables Walmart to target ads to consumers based on shopper data.
Entertainment Weekly Goes Retro, Throwing Back to Its ’90s Fonts for Captain Marvel Cover
There’s Throwback Thursday, and then there’s what Entertainment Weekly concocted for its latest issue, which features Captain Marvel. In keeping with the upcoming Marvel film’s mid-’90s setting, the magazine resurrected its ’90s font and logo for the cover, spotlighting the film’s stars Brie Larson and Samuel L. Jackson. “We always like to put in little…
What the U.S. Can Learn From the EU’s Privacy Laws
With just over a year until the California Consumer Privacy Act (CCPA) comes into effect, it’s time for U.S. publishers to get their data affairs in order. There’s a lot they can learn from the GDPR. With the CCPA still subject to amendment, publishers could be forgiven for delaying preparations but they must get ready…
15 Classic Campaigns From African-American Creatives That Helped Shape Advertising
Conversations surrounding diversity and inclusion–or, more pointedly, the lack thereof–have become a regular occurrence in the ad industry. Unfortunately, less attention is paid to the monumental creative accomplishments made by people of color throughout the discipline’s history. The work they’ve produced over the past 50-plus years has played a vital role in defining advertising as…
Prominent Black TV Journalists Reflect on Past Challenges and What the Future Holds
As part of Black History Month, Adweek is celebrating some of the most important figures of color in the media and marketing industries. For this story, we spoke to several African-American TV news personalities, each of whom had important stories to tell about working in overwhelmingly white TV newsrooms. Here are excerpts from our interviews…
Content Behind Medium’s Paywall Can Be Viewed Free-of-Charge by Visitors From Twitter
Twitter and Medium are now connected by something else besides Evan Williams. Williams–a co-founder, former CEO and now former board member of Twitter, who created Medium in September 2012 and serves as its CEO–tweeted that stories behind Medium’s paywall can now be accessed free-of-charge by visitors coming from Twitter. All @Medium paywalled stories are now…
LinkedIn Put Its Mentioned in the News Feature on Hold in the EU
LinkedIn’s Mentioned in the News feature is on hold in the European Union following a report by the Irish Data Protection Commission containing complaints that its algorithms were incorrectly matching members to news articles. The DPC’s Annual Report for May through December 2018 did not mention LinkedIn by name, simply referring to a professional networking…