Month: February 2019

MediaMonks has always focused on high-quality, low-cost creative production at scale. But when the agency’s parent company S4 acquired MightyHive in December 2018, MediaMonks’ value prop expanded to include performance advertising. Together, MediaMonks and MightyHive will put creative, production and performance marketing on one team, rather than siloing them in specialty groups as agencies often… Continue reading »

The post How MediaMonks’ Production-At-Scale Model Integrates With Programmatic appeared first on AdExchanger.

Normally, when Kellogg’s launches a new product, it goes all out with national marketing and big TV budgets. But Kellogg’s broke all its own rules when its 12-person “speed team” created and brought to market two new products in less than a year: Joybol, a protein-packed smoothie bowl, and Happy Inside, a prebiotic and probiotic… Continue reading »

The post How Kellogg’s Speed Team Is Launching Brands With Startup Principles appeared first on AdExchanger.

A U.K. parliamentary committee rebuked Facebook in a new report that calls for regulation and intensified scrutiny of social-media companies.

Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading malware. The problem grows during periods of higher traffic, like the holidays, said Maggie Louie, CEO and founder of DEVCON, a cybersecurity startup focused on fraud detection.… Continue reading »

The post Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oleg Korenfeld, global chief platforms officer at Wavemaker. I assume that digitally focused marketers usually don’t spend much time thinking about out-of-home (OOH) media, at least not compared to the time… Continue reading »

The post Programmatic, Coming To A Billboard Near You appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine… Continue reading »

The post Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads appeared first on AdExchanger.

Publishers are tightening their purse strings as challenges to their businesses continue to mount, and many editorial departments are being asked to do more with less as a result, according to Digiday research.

In a survey of 200 publishing executives conducted this month by Digiday, 41 percent of respondents said their content budgets would remain the same or decrease this year. Nevertheless, 63 percent of those respondents also said their companies expect to increase the volume of content they produce in 2019 despite no plans for additional funding.

The post Digiday Research: Many publishers expect to boost content production despite cutbacks appeared first on Digiday.