WPP’s Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line “Next Phase Next Chapter,” global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of…
Tips to Help Advertisers Survive and Thrive in the Gig Economy
We’ve all heard it: The rise of the gig economy is putting an end to the traditional job market. While there’s no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time…
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social media. Facebook long wanted to “make the world more open and connected,” but…
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the modern terrain is shifting. Increasingly, we’re going to see retailers and brands evolving their co-op…
Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport
Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar’s top circuit, the Monster Energy Cup Series. “It’s not the Nascar of…
BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden
For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale–a poem about a new folk legend: Ol’ McLanden. This fictional, larger-than-life character comes alive in “Legend,” a 75-second spot created by Goodby Silverstein & Partners, BMW’s agency of record since April 2018. Star Trek actor…
NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming
Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live. The two 30-second spots will be shown this weekend, on Saturday during the 3-point shootout and on Sunday during the All-Star Game. The “Hulu Sellouts”…
Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments
In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant embarrassment and shame. However, the use of blackface is not new to Virginia, the South or even our country as a whole….
Isobar Veteran Ricardo Salema Becomes the Agency’s First U.S. Chief Creative Officer
Isobar, the self-proclaimed experience-led transformation agency in the Dentsu Aegis Network, announced the promotion of Ricardo Salema to be its first U.S. chief creative officer. He previously was executive creative director. The appointment follows the hire of Digitas veteran Ronald Ng as global CCO last November. Salema first joined Isobar 12 years ago as a…
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity
The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to a legend who gave them the chance to earn their keep. In advertising, the theory of the coaching tree is pertinent as some of advertising’s earlier…