Month: February 2019

Apart from its political makeup and policy objectives, the new Congress differs from prior ones in other ways, including its demographics.

The post The changing face of Congress in 6 charts appeared first on Pew Research Center.

The study also showed that the longer participants watched a TV show, the more receptive they were to commercials, with as much as a 30% swing in attention from the first commercial in a pod to the
last ad.

Did you know that you can change the email address associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear in the…

Less than three months after consolidating its North American marketing business with WPP’s VW Partnership, Volkswagen has named Johannes Leonardo lead brand agency in the United States. The agency will now be part of that team. A Johannes Leonardo spokesperson confirmed that the decision followed a competitive pitch but declined to elaborate. According to additional…

The relationship between parents and children is different not only in every country but also in every household. That said, some things seem to unite parents around the world, even when it’s not totally clear why. For a perfect case in point, check out this new ad from Norwegian telco Ice and Oslo-based agency Nord…

NYIAX, which supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain technology, will bring the technology from digital media into
out-of-home, over-the-top and linear TV ad inventory.

Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency’s relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined…

Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser–not just because it was set to close a mere four days later, but also because everything in it was free of charge. The store–a grocery–was the contrivance of Kraft-Heinz, and the…

It’s Black History Month, and as the country celebrates black people, black activists and black icons, several brands are joining in to honor the impact they’ve had on culture and society. Here are nine brands who are participating and what they’re doing below. Instagram The social media giant is encouraging its users to #ShareBlackStories with…

Carmichael Lynch stages three very different rides in a trio of short films touting Subaru’s 2019 Forester SUV. Directed with cinematic flair by Smuggler’s Mark Molloy, these minute-long spots takes disparate routes to provide glimpses into the lives of various Forester owners. The most ambitious entry features Twilight Zone-style imagery as parents imagine their teenagers…