Month: February 2019

Liberty Mutual, known for its “Truth Tellers” ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug. Created by Goodby Silverstein & Partners, Liberty Mutual’s agency of record for the past 18 months, the ads follow the unlikely…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. In the past decade, programmatic advertising has evolved from helping publishers sell previously unsalable remnant inventory to a technology layer that ably powers… Continue reading »

The post Programmatic Alone Won’t Save You appeared first on AdExchanger.

Since the dawn of social media, we’ve grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling–until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights. Engagement If there…

When you first open video-creation application TikTok, it won’t ask you to create an account. Instead, it will simply show you a feed of videos that you can watch. Our guide will show you how to create an account within the TikTok app. Note: These screenshots were captured in the TikTok app on iOS. Step…

Dennis Publishing, which publishes The Week, has acquired longtime family-run company, Kiplinger Washington Editors, Inc. Kiplinger, which was founded in 1920 and is based in D.C., offers financial news covering taxes, retirement and investments. Financial terms of the agreement were not made available. Kiplinger’s Personal Finance, a magazine that boasts a monthly circulation of 6000,000,…

With net new business gains of $3.201 billion, Publicis Media Group was the winner of the major agency holding companies’ media account services reviews in 2018, according to this year’s edition of
Comvergence’s New Business Barometer. The analysis, which breaks down major account wins, losses and retentions, shows GroupM ranked No. 2 with a $2.630 billion net gain, followed by Omnicom Media
Group (+$1.959 billion), Dentsu Aegis Network (+$1.055 billion), IPG Mediabrands (+$0.937 billion), and Havas Media (+$0.358 billion).

Nick Bertoni, manager of the American Trends Panel, explains how the panel works and what its recent expansion means for our future survey work.

The post Q&A: Why and how we expanded our American Trends Panel to play a bigger role in our U.S. surveys appeared first on Pew Research Center.

The courage of journalists has come into sharp focus this week with the detentions of TV news people in Venezuela.

Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Council accreditation for its ability to detect and filter sophisticated invalid traffic such as the ad fraud generated by bot
networks in mobile apps.

Denver International Airport (DIA) has an interesting, and somewhat troubling, history. Opened in 1995, there was civic controversy about building a new airport in the first place (old-timers thought Stapleton was just fine). But what was unexpected were the rampant rumors and conspiracy theories about the behemoth airport. Some are more outlandish like that DIA…