It’s no secret, the economics of online content has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital advertising is increasingly competitive and volatile, making it difficult to remain reliable. P&G, the biggest advertiser in the U.S., kept their brands from advertising on YouTube for more than…
Millennial life: How young adulthood today compares with prior generations
Generally better educated and more racially and ethnically diverse, Millennials have also been slower to marry and form their own households than previous generations of young adults.
The post Millennial life: How young adulthood today compares with prior generations appeared first on Pew Research Center.
Marketers Can Tap Into Mobile Advertising to Create a Successful Event
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels like LinkedIn and Meetup and standard communication tools like email and chat,…
Hearst Appoints Mike Smith As Chief Data Officer
Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of… Continue reading »
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Snapchat: Here’s How to Manage the App’s Notifications
Did you know that Snapchat allows you to manage your notifications settings so that you only receive alerts on things you care about? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left corner of the…
How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. While similar at face value and sometimes pitted against one another in the battle to…
From Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA Winter Press Tour
After 16 long days and well over 100 panels, the Television Critics Association’s winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and streaming outlets shared their TV plans for midseason and beyond. (You can find Adweek’s full TCA coverage here.) In the thick of Peak TV–and with…
‘Blockchain’ Most Overrated, ‘Transparency’ Most Important Words Of The Year
Blockchain was named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost’s “Research Intelligencer.” The study was fielded by Advertiser Perceptions
following the ANA’s recent release of its “Word of the Year” for 2018: “brand purpose,” which ranked as the fourth-most important term in our survey of advertisers and agency executives.
following the ANA’s recent release of its “Word of the Year” for 2018: “brand purpose,” which ranked as the fourth-most important term in our survey of advertisers and agency executives.
Study: Talent Top Concern In Building In-House Media Ops
ID Comms is out with a new report that finds advertisers’ focus on talent has zeroed in on areas like ecommerce and data.
Telaria, ZypMedia Forge OTT Ad Deal
ZypMedia’s Ramandeep Ahuja said the deal “bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content.”