Month: February 2019

For Valentine’s Day, KFC sparked a lover’s quarrel with its chicken-lovin’ fan base in France through social posts that announced the addition of a “Beef Bucket” to the restaurant’s menu. “We decided to make peace with lovers of #beef, so we’re launching the #BeefBucket soon!,” proclaimed Twitter and Facebook teasers last week. “Rendezvous on our…

Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black History Month. Adweek sent out a call to learn more about what agencies are doing to honor minority contributions for Black History…

1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in Los Angeles through the merger of Jay Chiat & Associates and Faust/Day. The agency had one office, 50 employees and…

Today, one of advertising’s leading lights officially hung up his hat. Lee Clow–the legendary creative behind such campaigns as “Think Different,” the Energizer bunny and the Taco Bell chihuahua–has retired after 50 years in the business, 30 of which he spent turning Apple into a case study on the effectiveness of creative marketing. “During his…

Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and tackling of strong reach and awareness building, but we’re mixing it with more experiential and digital,” said Lauren Stafford Webb, Intuit’s VP of brand marketing. A balance between traditional and… Continue reading »

The post Intuit Plugs Into CTV, But Linear Television’s Still Got Game appeared first on AdExchanger.

Direct democracy! Universal basic income! Fascism!? The inside story of Italy’s Five Star Movement and the cyberguru who dreamed it up.

Google is planning to spend $13 billion this year on data centers and offices across the U.S., Chief Executive Sundar Pichai said.