Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create “tens of thousands” of jobs while giving it a physical presence in nearly half the states in the country. The planned investments are a…
Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built on site, costs nearly $400,000, according to the U.S. Census Bureau. Enter Clayton Homes with a campaign for its “smart solution” to…
The Facebook Marketing Partners Program Added an Offline Conversions Category
The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network’s offline conversions tool enables advertisers to measure, target and optimize their campaigns based on transactions or events that happen offline. Facebook created a page for potential offline conversions partners, which can apply here, as long…
A Crucial Step for Averting AI Disasters
Tech companies working on artificial intelligence find that a diverse staff can help avoid biased algorithms that cause public embarrassments.
Should Big Tech Own Our Personal Data?
Opinion: Personal data is increasingly a core part of our personhood. Which is why the “service for data” model is a devil’s bargain.
Kabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear
A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever–and that was by design. Danish apparel company Kabooki, the company behind toy giant The Lego Group’s Lego Wear line, used the pop-up store at 55 Eastcastle St. to debut its limited-edition streetwear collection for adults….
Meet Masse, a Product Recommendation App That’s Free of Paid Promotion
Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there’s a certain genuine quality that any paid promotion just can’t capture. It’s the feeling that comes when you find a brand, product or service that you love so much you can’t help but gush about…
Criteo Starts To Stabilize As Retargeting Losses Continue
Criteo brought in $670 million in Q4 2018, beating expectations but still 1% below its revenue from the year before, the French ad tech leader reported Tuesday. Criteo’s earnings for the year were flat at about $2.3 billion. But CFO Benoît Fouilland said the stability is a positive sign, considering Criteo was coming out of… Continue reading »
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Errol Morris Takes Viewers ‘Behind the Foil’ at Chipotle
Chipotle’s new campaign taking viewers “Behind The Foil” is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that “Behind The Foil” grew out of the observation that “the inside of a Chipotle looks much more like a farmer’s market than it does any other restaurant.” The brand…
IPG Reports Strong Results As Competitors Struggle With CPGs
IPG is still outperforming its peers in a tough market for agencies. Organic net revenue grew 7.1% YoY to $2.41 billion in Q4 and 5.5% YoY to $8 billion in 2018, IPG reported Wednesday. That’s much better than Publicis, which saw organic growth at just 0.3% for the quarter and 0.1% for the year. IPG… Continue reading »
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