As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo’s performance is often deemed as emblematic of the fortunes of the wider ad-tech sector, post-GDPR. Earlier this week, the publicly listed ad-tech outfit reported its third consistent slowdown in revenues since the enforcement…
The Oligopoly’s Q4 Sky-High Revenue Suggests GDPR Gave Them A Leg Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Elbaz, CEO at Factual. Many believed that the General Data Protection Regulation (GDPR) would protect consumer privacy, rein in behemoths like Facebook, Google and Amazon and give competitors more… Continue reading »
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Twitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter livestream experience during the 2019 NBA All-Star Game Sunday night by voting via @NBAonTNT during the first half. The player who earns the most votes will be…
What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures
Porter Braswell and Ryan Williams co-founded Jopwell–a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies–after spending a few years buying and selling currencies at Goldman Sachs. The two converted their Wall Street experiences into a technology platform designed at helping underrepresented groups of job seekers, and through that…
How to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer’s toolbox. Movies will show you AI that comes in blockbuster proportions: the computer’s takeover in 2001: A Space Odyssey or multi-limbed robots battling for humanity’s fate in The Matrix. In…
Instagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like Totals
It’s getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically added audience targeting to video posts by pages, which greatly diminished the reach of those posts. Corporate sibling Instagram is dealing with a…
Disney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors. If you don’t believe me, I would like to enter the following into evidence: Cinderella 2, Tangled 2, Mulan 2, Pocahontas 2, The…
How to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent–in the content creators producing videos for each platform. The problem is that they don’t play nicely together. Facebook’s algorithm actively de-emphasizes any YouTube links to their content shared on Facebook. Unfortunately, that doesn’t mean content creators…
This Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel’s road to riches has been paved with an intense entrepreneurial drive. But while she’s always had the ambition, she still had a lot to learn about running a business. “I don’t think I knew what the word entrepreneur meant, or the…
An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having “the world’s most comfortable undies.” But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn’t come solely from in-house designers, but from its “tribal-based community.” At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan…