Month: February 2019

Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what are being touted as affordable and easy-to-assemble houses. But is it possible to have high-tech homes that are also ecologically sustainable? Amazon’s introduction of AI voice technology into…

When you step inside Recess’ new pop-up, located at 680 Broadway in New York, it’s like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside this space, aptly named Recess IRL, will crack open a cold sparkling water infused with hemp extract and adaptogens, essentially CBD sparkling…

Opinion: America needs a special visa program aimed at attracting more AI experts and specialists.

The relative value of owned data assets, as opposed to renting data from third-party providers, is a topic that garnered a lot of attention in our industry last year. Framed that way, the conversation
risks missing the point entirely.

Weeks after BuzzFeed laid off 15 percent of its workforce, the remaining news staffers based in the U.S. agreed to unionize with the NewsGuild of New York. “We believe in this company, and in our management, even though they’ve fucked up a few times,” the union said in a statement. The unionizing employees said the…

Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves like its recent acquisition of Gimlet Media and Anchor, two major podcasting companies, Pandora is also asserting itself in this space. In this video, Alex…

LinkedIn Sales Navigator transformed from a single-user product to a collaborative tool following its quarterly product release for the first quarter of 2019. The professional network added custom lists to Sales Navigator in its last quarterly product release, and LinkedIn Sales Solutions vice president of product management Doug Camplejohn said that over 250,000 were created…

Goodway Group, a programmatic service provider for regional agencies and midsize brands, is expanding its focus to the Fortune 500 with the launch of a new performance agency. Parent company Goodway Holdings said Wednesday it will launch Control v. Exposed (CvE), which will work with big brands across biddable media, technology and consulting to solve… Continue reading »

The post Regional Agency Goodway Group Goes After The Fortune 500 appeared first on AdExchanger.

Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black boxes and inscrutable spreadsheets. Highland Math was founded last year to help address the issue, by creating a consortium of data providers that pool their own returns to create a market research data set. The… Continue reading »

The post Highland Math Forms First Data Co-op Of Data Sellers appeared first on AdExchanger.

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey. Jivox didn’t start life as a dynamic creative optimization (DCO) platform. Its first product was an interactive video overlay format, but when a market failed to… Continue reading »

The post Podcast: Diaz Nesamoney On Creative Technology appeared first on AdExchanger.